Remove 2023 Remove Brainstorming Remove Innovation
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Book review: The Strategy Book by Max McKeown

Red Star Kim

Book review: The Strategy Book by Max McKeown Author and book overview of The Strategy Book Author Max McKeown, with both an MBA and PhD from Warwick Business School, is a strategy and innovation coach for leading companies. Unusually, he has accolades for both customer service and human resources. A strategist cannot get lost in the detail”.

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Be more strategic – PESTLE, Positioning and Plans

Red Star Kim

The Economist – The year in 2023 (subscription required The World Ahead 2023 | The Economist ) is a good starting point for any PESTLE analysis. 62% of their superforecasters suggest global growth in 2023 (as measured by IMF) will be between 1.5% Commerciality – Finance, pricing, innovation and research (kimtasso.com).

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Sizzling Perks: How Restaurants Are Spicing Up Employee Benefits

Hubspot Sales

From 2022 to 2023, the terms below have spiked up on restaurant career pages. For $65k/hr, I might be ok with some toxicity… Source: Kitchen Confidentials But it’s a good way to brainstorm (Sam would agree) – comb through subreddit posts for common pain points, and you might stumble upon a great business idea.

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Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

In the 2023 Annual International Marketing Benchmark – PM Forum and Meridian West (kimtasso.com) client Experience (CX) and thought leadership remained top business development priorities. Achieve early sense-checking and promote bold and innovative thinking. What Is Project Risk Management?

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The Co-Selling Transformation Movement

PartnerTap

Co-selling urgency started in 2022 and 2023 In 2022 and 2023 revenue leaders finally had to face the fact that the old B2B sales playbook wasn’t working very well anymore. Companies like HPE and Lumen Technologies led their respective industries with innovative new co-selling programs.

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The future of AI in marketing

ACT

From image and text generation to personalisation and analytics, AI is empowering marketing teams to scale their efforts and find innovative ways to engage their audiences. A study conducted in late 2023 found that 51 percent of marketers use AI tools to brainstorm new topics for their marketing content.

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How to Drive Attendees to Your Next Event (Literally!), According to Uber for Business' Marketing Director

Hubspot Sales

Whether you use vouchers or not, you'll want to continue to brainstorm unique and surprising value-adds for prospects to increase participation in 2023 and beyond. Build-in opportunities for community and connection. You know what matters most to your prospects.

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