Remove 2023 Remove Co-Creation Remove Digitalization
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MDI’s Leadership Lab: Unlocking the Future of Leadership Training

MDI Training

Roleplays and simulated scenarios: practicing leadership in a safe space The MDI AI Leadership Lab enables the creation of realistic leadership simulations. Read More AI as a Co-Trainer in Leadership Development by Aline | 14. Read More Organize Your Team in a Hybrid Workplace by Aline | 14.

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10 Trends – Annual International Marketing Benchmark by PM Forum and Meridian West

Red Star Kim

Over 70% anticipate a downturn in the economy in 2023 compared to 2022, but respondents believe that professional services will be more resilient than other sectors. Marketing via social and digital channels. 38% expect headcounts to be higher in Jan 2023, 57% see no change and 5% anticipate a decline. 29% Consulted.

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The Top Marketing Trends for 2023: AI Captures the Most Mindshare, but Marketers Have More on Their Plates

Strategic Communications

One catalytic digital experience matters even more than having a large number of memorable brand interactions and rating all of them as high-value,” Gartner concludes in a recent report. In fact, 71 percent of CMOs believe they lack sufficient budget to fully execute their strategies in 2023, according to research from Gartner.

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Book review – Managing Brands

Red Star Kim

I attended an excellent seminar on the legal aspects of brands in early 2023 by Azrights intellectual property lawyers. The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy).

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5 Examples of Disruptive Startups to Inspire Entrepreneurs in 2025

Hubspot Sales

This means that you must pair innovation with flawless execution to enable scale and sustained impact, ensuring new ideas can reach mass adoption and fundamentally reshape industries, Avi Pardo, Co-founder and Chief Business Officer at LeapXpert , shares. According to its co-founder, the company was born out of this frustration.

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

This article from January 2023 Strategic Account Management for Law Firms in the Age of Remote Working – Nexl answers the questions: What is strategic account management (SAM)? It stopped using the OnePlace name in February 2023. Nexl One law firm delegate reported that her firm had started using this system.

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How Sales Reps Can Use Generative AI to Sell Faster

Hubspot Sales

The most popular use cases for generative AI tools in sales are: Content creation (18%). 41% of sales pros say AI/automation tools have “moderately” or “significantly” impacted how they plan to sell in 2023. HubSpot launched its AI Content Assistant in 2023 to save people time and help them easily create content. Research (16%).