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Private client management and marketing: Business plans, recruitment, assessments and automation (Nov 2023)

Red Star Kim

This American book talks you through the strategy development process for a fictious law firm become the firm of choice – strategy development (kimtasso.com) One delegate asked for business plan templates – and the post I just mentioned explains why templates are not always a good idea.

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Book review: The Strategy Book by Max McKeown

Red Star Kim

I deliver and facilitate strategy workshops and it’s always good to be able to recommend strategy books to delegates. Book review: The Strategy Book by Max McKeown Author and book overview of The Strategy Book Author Max McKeown, with both an MBA and PhD from Warwick Business School, is a strategy and innovation coach for leading companies.

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Managing Partners’ Forum Strategy Summit

Red Star Kim

Thanks to the Managing Partners’ Forum Strategy Summit at haysmacintyre earlier this week.

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Case studies: Marketing and Business Development at law and accounting firms

Red Star Kim

And click-through rose by 118% They won the 2023 Marketing Week award for “Marketing Team of the Year”. In September the firm was named as the winner of “Innovation in People Management” at the FT Innovative Lawyers Awards 2023 in London. LinkedIn followers grew by 71% with engagement rates up 79%.

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Spotlight on Richard Chaplin, PM Forum and Managing Partners’ Forum

Red Star Kim

Harnessing that network, he has facilitated so many trailblazing developments. He introduced the sector’s first management excellence awards (securing the FT and Harvard as knowledge partners) whilst spearheading the innovative “unsung heroes” campaign for business support professionals.

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New Leadership Development Programme from the Managing Partners’ Forum – Consensus through Collaboration

Red Star Kim

I’m excited to announce that the Managing Partners’ Forum has just launched a series of six modules for an innovative leadership development programme for firm-wide leaders of small and medium sized professional services firms. Versions for divisional, functional and aspiring leaders are expected in 2024.

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Context and curiosity drive commerciality and pricing

Red Star Kim

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. This supports career development by broadening knowledge, facilitating collaboration and becoming T-shaped. So marketing is reliant on research and financial knowledge.