Remove 2023 Remove Innovation Remove Profitability
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Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

Competitor analysis is discussed further here Pitching, differentiation and competitor analysis (kimtasso.com) It was interesting to read about the success of a “ one firm” strategy Capturing the value of ‘one firm’ | McKinsey (May 2023) where research across 2,000 companies shows that it pays to operate as “one firm.”

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6 Ways to Help Customers Avoid Choice Paralysis and Boost Your Conversions [+Examples]

Hubspot Sales

A 2023 study from Oracle backs up Dr. Schwartz’s thesis. How Apple turned a billion-dollar deficit one year into a 300 million profit in the next. billion to turning a $309 million profit a year later, setting the course for decades of innovation. After a course correction, the company went from losing $1.04

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Context and curiosity drive commerciality and pricing

Red Star Kim

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. Second, I observed that often in professional services marketing and business development we have minimal involvement in research, innovation, product development and pricing.

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Book review: The Strategy Book by Max McKeown

Red Star Kim

Book review: The Strategy Book by Max McKeown Author and book overview of The Strategy Book Author Max McKeown, with both an MBA and PhD from Warwick Business School, is a strategy and innovation coach for leading companies. Unusually, he has accolades for both customer service and human resources. A strategist cannot get lost in the detail”.

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10 ways to boost retail customer engagement in 2023

Zendesk

Yet many retailers are willing to risk customer experience when under pressure to deliver profits. This short-sighted outlook only undermines the true goal: creating long-term profitability. According to the Zendesk Customer Experience Trends Report 2023 , 73 percent of customers expect more interactions with AI in their daily life.

Retail 98
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10 Trends – Annual International Marketing Benchmark by PM Forum and Meridian West

Red Star Kim

Over 70% anticipate a downturn in the economy in 2023 compared to 2022, but respondents believe that professional services will be more resilient than other sectors. Higher salary demands will put further pressure on profits/margins unless firms raise prices significantly (which some are doing). Launching new products and services.

Marketing 130
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Top 10 Product Development and Innovation Management Predictions for 2024

Planview

As we welcome the new year, we asked our team of product innovation experts and thought leaders to identify trends they’re seeing across the industry and within our customer implementations. Trend #1: Greater Financial Scrutiny on New Product Development Balanced Against Innovation Opportunity While the U.S.