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Context and curiosity drive commerciality and pricing

Red Star Kim

Procurement and pricing Increasingly for global or public sector clients, procurement will have a major role in managing panels, framework agreements and tenders. We communicate differently with procurement professionals than other decision-makers and users of professional services.

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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

And many are looking forward to her book launch in March 2023. Alan Gotto, chair of Consultancy Procurement Council. It was fascinating to hear a procurement expert talking so passionately about the need for strong relationships. Deploy MarTech. Natalie Alunk, General Counsel of fintech payments company Zilch.

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The Perplexing Power of Process & Methodology in Complex B2B Sales

Mike Kunkle

Sellers sometimes work with professional procurement leaders and company executives who work together frequently and have processes and policies to guide their purchase pursuits. Some committees hum; others are more like a ragtag band of misfits. The bottom-line is, knowing all of the stuff in this post is not enough. Choose wisely.

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

This puts segmentation and targeting at the top of the strategy agenda A Marketing Week survey in 2023 revealed that marketing strategy is the most undervalued skill by businesses. The second question is “ Where will we play?”. So targeting is often more important and more challenging.

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The 2023 Supply Chain Crystal Ball: Challenges and Solutions

Speaker: Olivia Montgomery, Associate Principal Supply Chain Analyst

What should your plans for 2023 include? In this webinar, you’ll gain actionable insights from Olivia Montgomery as she walks us through Capterra’s extensive research on how businesses - notably SMBs - are addressing supply chain challenges in 2023. Procurement strategies in response to network delays and bottlenecks.

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Sales Is Broken Part 2: Buyers Don’t Want to Talk With Sales Reps

PartnerTap

Most sales reps didn’t hit their quota in 2023 and sales leaders were uniformly thrashed for failing to hit their targets. Many companies pointed to the general market conditions in 2023 or noted that buyers were taking longer to make purchasing decisions for their companies. This allows them to get their solution from you much faster.

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How to improve performance and reduce stress, with David Meikle

Account Management Skills

We discuss: why David describes the relationship between the agency, the client and the client’s procurement department as the triangle of doom. You can visit David’s website at www.tuningup.co.uk for more information about the book and also to road test a prototype of The Meikle Matrix for yourself.