Red Star Kim

SEPTEMBER 8, 2023

The crux of marketing is to anticipate (and meet) client needs whilst maximising profit. Price is a major driver of profit. Procurement and pricing Increasingly for global or public sector clients, procurement will have a major role in managing panels, framework agreements and tenders. Books on pricing?

Procurement 113

Procurement Value Proposition Finance Artificial Intelligence 113

Red Star Kim

NOVEMBER 18, 2022

She explained her firm’s core purpose was to build trusting relationships and vision of being independent, sustainably profitability and global. And many are looking forward to her book launch in March 2023. Alan Gotto, chair of Consultancy Procurement Council. Take people with you (by learning what’s important to them).

Value Proposition 130

Value Proposition Procurement Innovation Leadership 130

Red Star Kim

FEBRUARY 8, 2024

This puts segmentation and targeting at the top of the strategy agenda A Marketing Week survey in 2023 revealed that marketing strategy is the most undervalued skill by businesses. Essentially a focus on the most profitable clients. The second question is “ Where will we play?”.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Insightly

SEPTEMBER 28, 2023

An effective revenue operations function improves countless processes along the entire revenue lifecycle — and creates a critical link between top-line sales, profitability, and customer experience. In fact, LinkedIn’s 2023 jobs analysis report found that “Head of Revenue Operations” is the fastest growing role in the US.

Finance 52

Finance CRM Customer Success Decision-making 52

Insightly

SEPTEMBER 28, 2023

An effective revenue operations function improves countless processes along the entire revenue lifecycle — and creates a critical link between top-line sales, profitability, and customer experience. In fact, LinkedIn’s 2023 jobs analysis report found that “Head of Revenue Operations” is the fastest growing role in the US.

Finance 52

Finance CRM Customer Success Decision-making 52

PandaDoc

APRIL 3, 2023

Supply planning Once you’ve got your strategic plan in place for production, you’ll want to start putting together tactical plans to govern your approach to supply chain management and general procurement. From product development to lead procurement to marketing, and well beyond, everything takes time and money.

Supply Chain 52

Supply Chain Sales Decision-making Procurement 52

Account Management Skills

FEBRUARY 6, 2023

If you have an account manager in your team, or perhaps you are an account manager and you’re looking to upskill, my next agency Account Accelerator (TM) training programme starts on March 28th 2023. Mark Sainthill 27:16 There are crude metrics around revenue and profit, but there are lots of qualitative points that decide.

Acquisition 52

Acquisition Finance e-Learning Advertising 52