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I was delighted to return to Dublin to lead an in person training workshop for PM Forum Ireland on “ Being more strategic” with delegates from law, accountancy and consultancy firms. We considered strategicthinking, business strategy and marketing and business development strategy.
This one is equally helpful for experienced leaders and students first grasping the principles of strategicthinking. The author clarifies the strategic process while guiding the reader through it to create a new strategic mindset. Unusually, he has accolades for both customer service and human resources.
And the strategic need to align marketing objectives to a firm’s strategic intent. The crux of marketing is to anticipate (and meet) client needs whilst maximising profit. Price is a major driver of profit. So marketing is reliant on research and financial knowledge. Books on pricing?
Renewing business strategy – Case study at Fox Williams Jane Biddell shared the strategy review journey for Fox William (law firm) in PM magazine in Jan/Feb 2023. Dates for future strategy sessions at PM Forum. They used the eight step process of John Kotter in his book “Leading Change”. What are we able to achieve?
” ― Toni Morrison A new year, a new chance to shift our perspectives, understand one another and the systems around us, and take our strategicthinking to new heights. Books are reflection. Books change your mind.” ” It is filled with stories of why and how so many aspects of a typical city came to be.
Leadership in the AI Era ,” Leadership Horizon 2023 keynote speaker Hamza Khan agreed to an interview with us. But suppose leaders repeat the mistake of using it as a tool to merely increase profitability at the expense of people and the planet. AI can be a game-change force multiplier for good. He tells us about the skills.
For creative industries, GenAI already offers tools for design and content creation, thus freeing up time for strategicthinking and innovation. In fact, I am now AI-assisted in every area of my life , including the leadership of my business as a non-profit. In finance, GenAI could improve risk assessment and fraud detection.
There are also courses on specific topics such as: Campaigns, Cross-selling, Key Account Management (KAM), M&BD planning, Managing change, Pitching and tendering, Project Management, Strategicthinking and Referrer Management.
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