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How to Make Strategic Customer Engagement a Top Competitive Advantage in 2024

Strategic Account Management Association

The post How to Make Strategic Customer Engagement a Top Competitive Advantage in 2024 appeared first on Strategic Account Management Association. The Congruity Group leads a webinar to help revolutionize your approach to customer engagement and create a lasting impact on your company’s growth.

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SAMA Honors Professor Noel Capon with Lifetime Achievement Award

Strategic Account Management Association

The Strategic Account Management Association (SAMA) honored Professor Noel Capon with a lifetime achievement award at the 2024 SAMA Annual Conference. The award recognizes Capon’s unparalleled legacy and his enduring commitment to transforming the practice of strategic account management.

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SAMA’s Annual Conference: The Ultimate ROI

Strategic Account Management Association

To navigate today’s ever-changing marketplace, modern SAM practitioners need to lead with agility and view strategic account management as a business imperative — themes we are excited to explore at the SAMA 2024 Annual Conference in Miami, FL, at the legendary Fontainebleau Miami Beach hotel, May 21 - 23.

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International Marketing Benchmark 2024 from Meridian West – AI dominates the agenda

Red Star Kim

International Marketing Benchmark 2024 from Meridian West – AI dominates the agenda. Key findings of the International Marketing Benchmark 2024 Unsurprisingly, there is generally much greater business confidence. And Gen AI appears to dominate both management and MBD agendas. So MBD is expected to achieve more with less as usual.

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2024, The Year of the Customer

Enter 2024, the year GTC takes center stage. 2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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Will Generative AI (GenAI) Experience its “Metaverse Moment” in 2024?

Customer Think

As I have written a couple of times before, 2024 will be the year of truth for GenAI. Truth in the sense of proving the delivery of real business value to technology users. Why did the Metaverse disappear as fast as it came up? Or blockchains, for that matter? These technologies didn’t deliver a significant […]

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Leaders: Here’s How to Drive Seller Productivity in 2024

SBI Growth

For sales leaders seeking to escalate growth projections in 2024, it’s time to rethink how sales enablement should be done. A survey from SBI in Q3 2023 shows that commercial leaders are feeling the effects, with a staggering 69% of CEOs seeing lower seller productivity.

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