SMB sales playbook — tips, tools, and strategy to increase your wins
PandaDoc
MAY 8, 2024
Which approach and tools should you implement to make the most of this potential? Selling to small and medium businesses is different from B2C deals, where people are ready to make a purchase without extra persuading. In 2026, SaaS spending by SMBs is projected to reach $291 billion , constituting 63% of total global spendings.
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