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Africa’s Getting Younger — 3 Reasons Why That’s Exciting for Entrepreneurs

Hubspot Sales

By 2050, sub-Saharan Africans will make up a third of all young people globally. Source: Our World In Data Here are some of the most impressive stats: Nearly 60% of Africans are under the age of 25, compared to 27% of Europeans. The median age across Africa is 18 , compared to 35 in North America.

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Marketing in the Metaverse – An opportunity for professional services?

Red Star Kim

He concludes that the technology won’t affect most businesses for 5-10 years but that they should be future-ready for whatever disruption the metaverse brings” Related posts Annual International Marketing Benchmark – PM Forum and Meridian West (kimtasso.com) January 2023 Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com) (..)

Marketing 130
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Marketing Continuing Professional Development (CPD) – The power of reflection?

Red Star Kim

Law Society Research Report – Future Worlds 2050 (kimtasso.com). Consulting skills 2 – Book review: Flawless Consulting by Peter Block (kimtasso.com). Consulting skills 1 – Book review: The Art of Consultancy (kimtasso.com). And over 30 summaries (reflections!) of public training workshops I delivered.

Marketing 130
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Be more strategic – PESTLE, Positioning and Plans

Red Star Kim

Law Society Research Report – Future Worlds 2050 (kimtasso.com). Further information on PESTLE: Marketing basics – Marketing audits with onions and pestles (kimtasso.com). Using the PESTLE analysis model for your brand | Smart Insights. Commerciality – Finance, pricing, innovation and research (kimtasso.com). Positioning.

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Private client management and marketing: Business plans, recruitment, assessments and automation (Nov 2023)

Red Star Kim

Horizon scanning, weak signal detection and strategic, market and competitor analyses are key here. 67% felt that marketing (generating enquiries) and 33% felt that existing client development was the area requiring most attention. 17% had plans to introduce new private client services and 67% had plans to develop new markets.

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Context and curiosity drive commerciality and pricing

Red Star Kim

Cambridge Marketing College Related posts on commerciality and pricing Professional services benchmark and accountancy profession (kimtasso.com) September 2023 know about commercial awareness by Christopher Stoakes (kimtasso.com) August 2023 Managing Partners’ Forum Strategy Summit (kimtasso.com) July 2023 Pitching, differentiation and competitor analysis (..)

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Be more strategic – A metaphor: Analyse, join and align the dots

Red Star Kim

Black Swan thinking (unknown unknowns) may help here: Be more strategic – Strategy in a post-Covid19 world (kimtasso.com) All strategies and plans should contain a risk analysis and the most common risks to consider were thought to be: Internal Financial risks Cybersecurity (technology risks) Loss of key people (directors/staff and clients) Innovation (..)