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This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. Second, I observed that often in professional services marketing and business development we have minimal involvement in research, innovation, product development and pricing.
Political Shifts more regularly than usual International uncertainty Prospect of a General Election Economic Recession and how it will affect things Things now slowing down after Covid Reduced investment Inflation Lower business and consumer confidence Return to offices and changes in property and employment trends Technological Social media – (..)
Horizon scanning, weak signal detection and strategic, market and competitor analyses are key here. 67% felt that marketing (generating enquiries) and 33% felt that existing client development was the area requiring most attention. 17% had plans to introduce new private client services and 67% had plans to develop new markets.
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