Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure
Red Star Kim
JULY 11, 2022
Delegates reported a range of issues preventing an improvement in the quality of M&BD plans – from the difficulty in obtaining the necessary data at the outset, through time to conduct structured analyses of the data and the identification of opportunities and threats as well as brainstorming creative ways to address them.
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