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Business planning Surprisingly, none of the delegates’ firms had a business plan to drive the growth of the private client team. And 90% didn’t have a marketing plan for private client. 67% felt that marketing (generating enquiries) and 33% felt that existing clientdevelopment was the area requiring most attention.
Law Society Research Report – Future Worlds 2050 (kimtasso.com) (July 2021). Everyone commented on the fast pace of development in marketing channels, tools and approaches. 40% Selling (winning new clients). 10% Existing clientdevelopment. 0% Referrer development. 11% Marketing/BD fundamentals.
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