Red Star Kim

JULY 11, 2022

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. Law Society Research Report – Future Worlds 2050 (kimtasso.com) (July 2021). Innovate – Be more innovative in M&BD. Marketers needed to be bold, brave, persuasive and confident in suggesting new ideas.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Red Star Kim

MARCH 17, 2023

Neil remarked that the metaverse was a hot topic in mainstream marketing because it is an uncrowded and uncluttered digital space with emerging digital economies where an early entrant could demonstrate leadership, innovation and differentiation and offer clients a different kind of experience (immersive and interactive ).

Marketing 130

Marketing Transportation Leadership Digitalization 130

Red Star Kim

SEPTEMBER 8, 2023

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. Second, I observed that often in professional services marketing and business development we have minimal involvement in research, innovation, product development and pricing.

Procurement 113

Procurement Value Proposition Finance Artificial Intelligence 113

Red Star Kim

AUGUST 30, 2022

Marketing strategy – reviewing the latest resources in strategy, brand and marketing innovation to support my part-time tutoring – see Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com). Law Society Research Report – Future Worlds 2050 (kimtasso.com). And over 30 summaries (reflections!)

Marketing 130

Marketing Digitalization Insurance Communication 130

Red Star Kim

DECEMBER 22, 2022

Law Society Research Report – Future Worlds 2050 (kimtasso.com). Commerciality – Finance, pricing, innovation and research (kimtasso.com). Further information on PESTLE: Marketing basics – Marketing audits with onions and pestles (kimtasso.com). Using the PESTLE analysis model for your brand | Smart Insights. Positioning.

Supply Chain 147

Supply Chain Government Transportation Digital Transformation 147

Red Star Kim

NOVEMBER 13, 2023

Horizon scanning, weak signal detection and strategic, market and competitor analyses are key here. 67% felt that marketing (generating enquiries) and 33% felt that existing client development was the area requiring most attention. 17% had plans to introduce new private client services and 67% had plans to develop new markets.

Business Planning 147

Business Planning Emotional Intelligence Marketing Management 147

Envisio

MARCH 26, 2025

Common strategic planning models in the public sector Standard Strategic Planning: The most traditional approachdefining long-term (2050 year) visions, mid-term (24 year) goals and strategies, and short-term actions based on community research.

Government 52

Government Leadership Decision-making Organization 52