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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. There are lots of articles on internal communications, buy-in and stakeholder engagement. Animal magic of buy-in and stakeholder engagement (Video) (kimtasso.com). Innovate – Be more innovative in M&BD.
Law Society Research Report – Future Worlds 2050 (kimtasso.com). Commerciality – Finance, pricing, innovation and research (kimtasso.com). Achieve buy in from all stakeholders. Work with other stakeholders to share ideas and brainstorm . Using the PESTLE analysis model for your brand | Smart Insights. Positioning.
We spent some time on mission and value statements (looking at examples from other private client teams) – and how they are formed through analysis and discussion with stakeholders. One delegate’s firm had recently merged and integration was a priority. Two tools were provided to assist with this. The need to include purpose (i.e.
Be more strategic – A metaphor: Analyse, join and align the dots Be more strategic – A metaphor: Analyse, join and align the dots At the start of the session we talked about what strategic means to us and how we explain the need for strategy to our internal stakeholders. How would you describe strategy to stakeholders?
Common strategic planning models in the public sector Standard Strategic Planning: The most traditional approachdefining long-term (2050 year) visions, mid-term (24 year) goals and strategies, and short-term actions based on community research.
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