Red Star Kim

SEPTEMBER 8, 2023

The crux of marketing is to anticipate (and meet) client needs whilst maximising profit. Price is a major driver of profit. For beginners I would suggest “The psychology of price – how to use price to increase demand, profit and customer satisfaction” by Leigh Caldwell (a cognitive economist). Books on pricing?

Procurement 113

Procurement Value Proposition Finance Artificial Intelligence 113

Red Star Kim

JULY 11, 2022

Law Society Research Report – Future Worlds 2050 (kimtasso.com) (July 2021). Some suggested focusing on reporting profit improvement instead. In some cases this might involve opening in new territories, forming international alliances or mergers and acquisitions. Innovate – Be more innovative in M&BD.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

ClearPoint Strategy

APRIL 20, 2021

The United Nations states that since 2007, more than half of the world’s population lives in cities and this number is expected to exceed 70% by 2050. It can be broken down simply: sustainability is focusing on people, the planet, and profit. Cities are instrumental in protecting our planet. 10 Cities Doing It Right.

Energy and Utilities 52

Energy and Utilities Transportation Government Meetings 52