Account Manager Tips

JULY 3, 2024

Get the ultimate guide to key account management best practices. 10 actionable strategies to build stronger, more profitable client relationships—today.

Key Account Management 100

Key Account Management Account Management Management Client Relationships 100

Nutshell

JULY 5, 2024

Sales can be tough work. Salespeople constantly put what they’re selling (and maybe even themselves) up for rejection, then deal with the daily challenges of staying motivated and balancing lots of demands on their time. That’s where motivational sales quotes can come in handy. Although it’s rewarding, sales can feel like a marathon—and it requires just as much training, technique, and mental toughness.

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Sales Leadership Decision-making Sales Leadership 71

The Center for Sales Strategy

JULY 1, 2024

New business development is a cornerstone of sales success. Whether you’ve heard it described as a 5-step, 6-step, or even a 9-step process, the number of steps doesn’t matter as much as the quality of execution. Let's break down the most critical steps to kickstart your new business journey: identifying great leads and securing that first meeting. If you can't master these, the rest of the process is moot.

Meetings 101

Meetings Sales 101

Vantage Partners

JULY 3, 2024

As an all-too-experienced General Counsel asked recently at a conference: “When you force outside counsel to cut their rates, do you really think the partner is going to be as likely to write off some of their own inefficiencies?

Negotiation 83

Negotiation 83

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

Customer Think

JULY 3, 2024

Article source: [link] Ethnography and customer experience (CX) blend seamlessly to create a richer, more comprehensive understanding of customers. Ethnography’s immersive approach provides context and depth to customer interactions, offering insights into behaviours, needs, and pain points that traditional methods might overlook.

Customer Experience 94

Customer Experience 94

SBI Growth

JULY 4, 2024

Our observations of market conditions ahead paint a stark picture for commercial leaders: profitable growth is increasingly elusive, and market headwinds continue to erode commercial efficiency. Fewer CEOs today are confident that they can achieve their growth targets, with more spending needed to gain growth points. But how are market leaders consistently ahead while others are lagging behind?

Profitability 71

Profitability Marketing 71

Vantage Partners

JULY 3, 2024

Our team enjoyed presenting ( here's our presentation ) at Cambridge Healthtech Institute’s Strategic Alliance Management Congress in Philadelphia earlier this month. This conference is an annual highlight for us! The specialist focus, experienced practitioners, and commitment to sharing our successes and learnings as a community is always inspiring.

Management 83

Management 83

Customer Think

JULY 3, 2024

Gone are the days of manually organizing schedules, painstakingly compiling performance metrics and developing sales strategies from scratch. Now, there’s an AI for that. The transformative benefits of generative artificial intelligence (GenAI) in the workplace is undeniable, with seemingly limitless use cases enterprise-wide.

Artificial Intelligence 87

Artificial Intelligence Organization Sales 87

Force Management

JULY 4, 2024

Last month, the Revenue Builders Podcast welcomed leaders who have embraced risks and unique approaches that have led to true transformation for their organizations, teams and careers. From the transformative power of knowing your purpose to navigating new and untapped markets, these conversations provide insight and inspiration that could help you transform your approach to reach even greater success.

Leadership 59

Leadership Publishing Organization Marketing 59

SBI Growth

JULY 1, 2024

When we think of great coaches, the picture that frequently comes to mind is of tough, no-nonsense football coaches—"field generals”, Knute Rockne, Vince Lombardi, and Bear Bryant all come to mind. However, famous coaches do more than just give motivational speeches. They are also great teachers during practice sessions, getting their players to buy into new ideas, techniques, and strategies with the goal of constant improvement.

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Sales Sales Training Sales Management Management 62

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B

FinListics Solutions

JULY 1, 2024

It's time to face the truth: traditional sales tactics are dead. Your competition will leave you in the dust if you're not ready to adapt.

Sales 75

Sales 75

Mercuri International

JULY 5, 2024

Building a lead list that fits your ideal customer profile (ICP) is a crucial aspect of lead generation for any company. Traditionally, this has been a labor-intensive and manual process, but with the help of artificial intelligence (AI), you can streamline and improve accuracy. Here is a step-by-step guide on how to practically approach this task. Introduction Sales and marketing teams invest enormous amounts of time and money into AI lead generation, or the process of finding and nurturing pot

Artificial Intelligence 52

Artificial Intelligence Media Decision-making Sales 52

Customer Think

JULY 5, 2024

As we all know and, unfortunately, have probably also experienced, every dollar in our marketing expenditure must be justified, and we have to prove our marketing ROI or risk budget cuts! Chief Marketing Officers (CMOs) face the dual challenges of managing budget constraints while also demonstrating the return on investment (ROI) of their marketing initiatives.

Marketing 63

Marketing Management Digitalization 63

Flevy

JULY 2, 2024

MOST Analysis (Mission, Objectives, Strategies, and Tactics) is a powerful framework that redefines Strategic Planning and enhances organizational alignment. By focusing on internal processes and organizational culture , MOST transforms abstract visions into actionable objectives, driving organizations toward success. The framework begins with defining the mission, outlining the organization’s purpose.

Energy and Utilities 52

Energy and Utilities Digital Transformation Prioritization Decision-making 52

Advertisement

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

Meetings

SBI Growth

JULY 1, 2024

If you are in a sales slump, the good news is that you have likely experienced sales success in the past and can get back on track. As a starting point, it’s important to recognize that fluctuations in sales results are natural and that several factors impact sales performance. These include economic headwinds, industry trends, changing market conditions, and increased competition.

Sales 62

Sales Marketing Sales Training 62

QYMATIX

JULY 1, 2024

Everywhere you look, news about generative AI platforms like Chat GPT abound. But the technology isn’t new, so much as it’s gotten amazing press in recent months. We created the cover image of the article with the help of DALL-E. The input command (Prompt) was as follows: “Please generate an image in 16:9 format. It should show you in an environment in which you feel comfortable.

Artificial Intelligence 52

Artificial Intelligence e-Learning Decision-making Internet 52

PartnerTap

JULY 1, 2024

Earlier this year I delivered a keynote at the Women of the Channel West conference in Palm Springs about the shifting power dynamics between partners and vendors and the five new co-selling leadership opportunities this creates within companies. If you missed it, here’s a recap of the shifting vendor and partner power dynamics that are accelerating the co-selling movement and why this is a once-in-a-decade career opportunity.

Leadership 52

Leadership Sales Marketing Customer Success 52

Customer Think

JULY 5, 2024

It takes a lot of effort to be a landlord. You’re responsible for searching out and doing due diligence on all new properties you add to your portfolio. You’re responsible for collecting rent and managing day-to-day operations.

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Management 63

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

Sales

Strategic Communications

JULY 1, 2024

Content marketing is still something that a lot of companies, large and small, continue to invest in. The ultimate goal, of course, is sales. But, along the way to a sale, content marketers must first capture attention, drive traffic to a website (in most cases), and deliver on the promise that their copy promo or social media post suggested. SEO, or search engine optimization, has been a big part of this process.

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Healthcare Digitalization Communication B2B 52

SalesGlobe

JULY 1, 2024

Whether or not the idea of “Growth at all costs” is dead, organizations are nevertheless revising sales incentive plans to limit incentive costs if organizational goals are missed. Sales incentives and commissions are a significant contributor to Operating Expenses and are early candidates for cost-cutting areas. Fortunately, organizations can protect against high costs while maintaining target pay levels, and still provide significant incentives for high performance.

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Sales Innovation Organization 52

Peter Simoons

JUNE 30, 2024

Over all the Alliance Health Checks I’ve performed for clients, the average satisfaction score relating to the partner relationship varies between 3.2 and 4.6 (out of a scale of 5). In other words, between 64% and 92% of those surveyed are satisfied with their partner collaboration. Would you be happy with a 64% satisfaction score for your strategic alliances?

Government 52

Government Communication 52

PartnerTap

JULY 1, 2024

In May this year our CEO, Cassandra Gholston , delivered a keynote at the Women of the Channel West conference in Palm Springs about the shifting power dynamics between partners and vendors and the new opportunities this creates for co-selling. During this talk she identified five new co-selling leadership opportunities and roles that people in the room could step up for regardless of their level within their companies.

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B2B Leadership Media CRM 52

Speaker: Olivia Montgomery, Associate Principal Supply Chain Analyst

Curious to know how your peers are navigating ongoing disruption? The supply chain management techniques that dominated the last 30 years are no longer supporting consumer behavior or logistics and manufacturing capabilities. So what’s working now? What should your plans for 2023 include? By researching the supply chain challenges and solutions that businesses – especially small and midsize businesses – are currently experiencing, we’ve learned what’s working and what’s not.

Supply Chain

Customer Think

JULY 5, 2024

Now that we’re midway through 2024, it’s clear that consumer expectations have continued to shift significantly. The demand for excellence and personalized experiences has never been higher, particularly among high-end customers. This demographic’s expectations have soared even more than usual, driven by a desire for unique, tailored interactions that go beyond generic services.

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May Phoo Pan

JUNE 30, 2024

Discover the unique challenges and responsibilities of account managers in ad agencies. Learn how to strategically manage client relationships, internal teams, and project deliverables to drive agency success.

Account Management 52

Account Management Advertising Management Client Relationships 52

SBI Growth

JULY 1, 2024

Industry research shows that consistent sales coaching can dramatically improve the performance of sales teams, driving up revenue by over 20%. With such potential benefits, it is no wonder that many sales organizations recommend that their front-line sales managers spend between 25% - 40% of their time on sales coaching. However, many managers are seeing mediocre results from coaching despite their best efforts.

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Sales Sales Management Management Organization 48

ClearPoint Strategy

JULY 1, 2024

Find out how strategy executives utilize ClearPoint Strategy to streamline strategic management, planning, and execution across their organizations.

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Management Organization 52

What if there was a better method of changing the conversation with your customer from delivering pricing to delivering value solutions? A method that would help keep you in control, manage the uncertainty, and close larger deals more quickly for you and your company? There is.

Negotiation

PartnerTap

JULY 1, 2024

TL/DR : The Co-Sell Quarterback is a very cool role emerging in companies with large partner ecosystems. A Co-Sell Quarterback gets to be very strategic and proactive, drive top-of-funnel co-selling conversations at scale, track and get credit for net new pipeline generated by each co-sell play. Over the next few articles we will dive into details about the new ecosystem and co-selling leadership roles emerging in companies that sell with and sell through their partner ecosystems.

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Stakeholders Leadership B2B Management 52

Customer Think

JULY 5, 2024

Mike Jones, writing for “The Athletic” outlines the way the Kansas City Chiefs were able to dismantle the Baltimore Ravens on the way to the Super Bowl. The Ravens, prior to this game, notes Jones, had been a very balanced team.

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Construction 58

Help Scout

JULY 1, 2024

Customer service automation is a great way to scale customer support. When paired with human-driven support, automation makes teams more efficient and gives customers a better experience.

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MDI Training

JULY 4, 2024

Photo credits: Jenny Theolin Leadership in Transition: Insights from Leadership Horizon 2024 This was our Leadership Horizon Conference of 2024! Click here and immerse yourself in the Highlights. Leadership in transition: Insights from Leadership Horizon 2024 Here you can find the original report by magazine training editor Christoph Wirl: A guide to the most effective strategies for integrating artificial intelligence – We report on the Leadership Horizon conference.

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Leadership Artificial Intelligence Digital Transformation Digitalization 52

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing