ClearPoint Strategy

DECEMBER 23, 2024

Simplify data sharing and amplify impact using public-facing dashboards within ClearPoint.

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Sales Gravy

DECEMBER 25, 2024

In this episode of The Sales Gravy Podcast, take a look back at the best insights from the year. These moments arent just memorable, theyre actionable advice that sales professionals can take into 2025 to thrive in an ever-evolving landscape. Key Takeaways: This year reinforced a crucial truth: the fundamentals of sales never go out of style, but adapting to the environment around you is key.

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Emotional Intelligence Sales Prioritization Communication 52

Strategic Account Management Association

DECEMBER 9, 2024

Jochen Koetzle, Head of Strategic Account Management at Endress+Hauser Group, explores the essence of collaborative ecosystems, their role in driving innovation, providing solutions, and ensuring resilience. He also shares insights on his organization's efforts to highlight the transformative power of collaboration. The post Collaborative Ecosystem appeared first on Strategic Account Management Association.

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Sales Gravy

DECEMBER 12, 2024

In this episode of The Sales Gravy Podcast, Jeb Blount, Jr. welcomes Kirk Richardson, author of Craft Beer Country, to dive into the world of craft beer, exploring trends, challenges, and the rise of IPAs. Discover how the craft beer industry has blended innovation and tradition to become a cultural phenomenon. Key Takeaways: Resilience in Craft Beer Market: Despite challenges in the beer industry, craft beer gained a 13% increase in market share in 2023, weathering the storm better than large-

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Supply Chain Innovation Sales Marketing 97

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales Management

Vantage Partners

DECEMBER 18, 2024

How do you stack up against your competitors in the IT Services market? What do clients truly care about, and how do you know which of your efforts are having the most impact in how your clients view you?

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Marketing 83

Hubspot Sales

DECEMBER 20, 2024

Over on Trends , our community members have front-row seats to predictions and analysis on future business opportunities. But how does the Trends team consistently discover emerging ideas? Spoiler: Our analysts arent psychics theyre skilled researchers implementing a tried-and-tested formula. We do not predict the future, says Trends analyst Ethan Brooks.

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Construction Publishing Decision-making Business Growth 85

ProlifIQ

DECEMBER 18, 2024

Leveraging AI In Pre-Sales and Post-Sales Processes Account research has historically been cumbersome, taking hours to find the different details you need to make a strong pitch to your target accounts. AI is being used across every function now, but the pre-sale process is a terrific place to bring AI into your process and workflow. Let’s talk about how to use AI in account planning.

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Account Planning Management Value Proposition Account Management 52

SBI Growth

DECEMBER 12, 2024

Drawing insights from our recent CEO Value Creation Pulse Report , its clear that leaders are entering 2025 with varying levels of confidence. Some are surpassing their expectations, others are holding steady, and many are exploring strategies to recover from a challenging year.

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Customer Success 62

Vantage Partners

DECEMBER 10, 2024

At the end of the day, winning in a tight market isnt just about understanding customers and solving problems; it's about doing it better than others.

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Marketing 83

FinListics Solutions

DECEMBER 18, 2024

Executive B2B buyers are flooded with options. In a crowded and competitive sales market, capturing attention isnt just difficult; its a full-scale battle for relevance. Generic pitches and surface-level insights are a fast track to irrelevance in these high-stakes environments. To earn executive buyer confidence, successful B2B sales teams need an edge that makes them indispensable.

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2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

Nutshell

DECEMBER 13, 2024

You’ve put in the effort to drive traffic to your website, and you’re finally seeing the results. But the real question is: are those visitors converting? The goal isn’t just to attract traffic, but to capture valuable contact information with the aim of converting them into customers over time. This is where lead magnets come in. In this blog, well explore what lead magnets are, share some effective examples and ideas, and provide tips on how to boost your lead magnet conversi

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Business Growth Marketing Media CRM 62

Hubspot Sales

DECEMBER 17, 2024

Not-so-spoiler alert: I am fully on the AI train. And the more I learn about it, the more Im convinced using AI in payments and other processes is a good thing. Recently, I sat down with Emanuel Darlea , an entrepreneur who dubs himself the ChatGPT for clients, to discuss how artificial intelligence is changing the financial landscape. In this post, Ill share the insights I learned from my conversation with him, plus share the many reasons and benefits businesses like yours can gain from incor

Artificial Intelligence 52

Artificial Intelligence Co-Creation Decision-making Small Business 52

SBI Growth

DECEMBER 9, 2024

Hiring and onboarding new sales hires can be extremely challenging especially for sales managers who lead, manage, and coach an existing sales team. Focus on these five factors to increase your odds of success with new sales hires.

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Onboarding Sales Sales Management Management 62

Vantage Partners

DECEMBER 10, 2024

Vantage periodically executes a "State of Pharma Alliance Management" report, based on surveys, benchmarking studies, and informal conversations with Heads of Alliance Management across the industry.

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Management 83

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B

ACT

DECEMBER 18, 2024

Running a professional services business is no easy feat. Whether youre launching a new firm or looking to take your company to the next level, youll face several challenges. For starters, entrepreneurs must find skilled professionals who have a knack for building client relationships. In a recent survey of decision-makers in the professional services sector, 96 percent of respondents reported difficulties forecasting roles and skills for future projects.

Client Relationships 52

Client Relationships Small Business CRM Decision-making 52

FinListics Solutions

DECEMBER 11, 2024

Financial acumen can make or break a B2B sales deal. Without the ability to connect solutions to clients financial goals, sales reps quickly lose momentum. Executive buyers expect proposals that show a direct impact on revenue and profitabilitynot vague promises. When sales reps cant speak to the numbers that matter, they risk losing credibility and the deal.

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B2B Sales 59

Aepiphanni

DECEMBER 5, 2024

An honest exploration of hope fatigue, its impact on entrepreneurs, and practical strategies to regain momentum and achieve meaningful progress.

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Business Growth Leadership 59

Hubspot Sales

DECEMBER 18, 2024

Im going to share a little inside baseball with you. When I saw the topic AI and franchising, I was nervous. Its a niche subject, and I wanted to cover more than just the expected franchises. You know, the famous fast food franchises. (Although you will find some of that in this article, too.) Anywho, I was nervous because I thought I wouldnt be able to speak directly to any franchises that are currently using AI.

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Food and Beverage Artificial Intelligence e-Learning Manufacturing 52

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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

Meetings

RAIN Group

DECEMBER 20, 2024

Going into 2025, we take the time to reflect on the joys and challenges of 2024. We are grateful for our friends, families, and clientsthank you for being a wonderful part of our year. From all of the humans and animals here at RAIN Group, we wish you a safe and happy holiday season.

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Cranfield Executive Development

DECEMBER 18, 2024

"I have developed an array of new skills, opening up the options for whats next.

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Leadership 52

SBI Growth

DECEMBER 5, 2024

Commercial productivity has been stuck in neutral, hovering at 62-64% for several years and despite advancements in technology and strategy, commercial efficiency is eroding. The culprit lies within the buyer’s experience. In their recent webinar , Nick Toman, Chief Strategy and Product Officer, and Bryan Kurey, Head of Research, revealed insights from their latest study on commercial efficiency.

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Marketing 62

Hubspot Sales

DECEMBER 20, 2024

Over the past year, Ive learned about many use cases for AI across sales and marketing. But, one use case I havent seen talked about as much is AI pricing models. AI is already a useful solution for many sales processes, from automating manual tasks to uncovering personal data. So why not apply AIs data-driven approach to pricing models and optimization, too?

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Construction Profitability Acquisition Decision-making 52

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

Sales

RAIN Group

DECEMBER 18, 2024

Gain valuable insights into successful sales practices with RAIN Group's collection of 114 sales statistics. The sales world is in constant flux. With longer buying cycles, the rise of AI, and the shift to virtual selling, its tougher than ever to know whats working. As decision-making teams grow more complex, staying on top of these changes is crucial.

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Virtual Selling Sales Decision-making 52

Cranfield Executive Development

DECEMBER 17, 2024

As a non-finance professional, I now feel much more confident in tracking financial performance, spotting risks, and using data to guide strategic decisions.

Finance 52

Finance 52

LinkedFusion

DECEMBER 20, 2024

When it comes to finding quality leads, LinkedIn isnt just another social media platformits the largest professional network in the world. And with LinkedIn Sales Navigator, youre not just scrolling through profiles; youre using a precision tool designed to help you identify, connect with, and engage your ideal clients. Whether youre a seasoned sales professional or just starting your lead generation process, this blog will show you how to use LinkedIn Sales Navigator to generate leads, streamli

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Sales Decision-making CRM B2B 40

Sales Gravy

DECEMBER 15, 2024

Over the past two months the team at Sales Gravy has been working hard on our business plan for next year. Like so many other companies, we build an annual business plan because we need to know where were going and how to get there. Were not leaving our fate to chance. Our business plan is compass that helps us navigate and stay on track to reach our goals.

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales

AchieveIt

DECEMBER 11, 2024

When organizations think about technology, they often view it as a back-office function, ensuring that systems run smoothly, emails are delivered, and firewalls remain intact. However, technologys role is much broader and more impactful. In a recent episode of The Strategy Gap , Tonjia Coverdale , Senior Vice President and Chief Strategy Officer for Operations and Technology at Associated Bank, shared her insights on how technology can be leveraged as a strategic partner to drive business growth

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Innovation Leadership Banking Business Growth 52

Flevy

DECEMBER 14, 2024

The Octalysis Framework , developed by Yu-kai Chou, is a sophisticated consulting framework designed to enhance engagement through the strategic use of gamification. It identifies 8 core drives that underpin human motivation, enabling organizations to transform routine interactions into compelling experiences. With applications spanning industries like education, healthcare, and corporate environments, Octalysis offers a structured pathway to achieving user engagement that aligns with organizati

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Envisio

DECEMBER 13, 2024

We love to see our customers turning their strategic goals into real outcomes. Since July, weve seen some amazing progress with many public sector organizations implementing impactful initiatives in their communities. Here are four standout strategic success stories that demonstrate the power of clear strategy, community engagement, and performance management in action. 1.

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Government Prioritization Investors Decision-making 52

ACT

DECEMBER 13, 2024

Did you know that 53 percent of Americans earning more than $100,000 a year are on LinkedIn? It’s a social media platform where decision-makers, entrepreneurs , influencers and business leaders connect, build relationships and look for opportunities. If you want to grow your business, having an active LinkedIn presence and a solid marketing plan is key.

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Small Business Business Growth Marketing Leadership 52

What if there was a better method of changing the conversation with your customer from delivering pricing to delivering value solutions? A method that would help keep you in control, manage the uncertainty, and close larger deals more quickly for you and your company? There is.

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