SBI Growth
JUNE 27, 2024
For commercial leaders looking to make 2024 their benchmark year, winning over buyers seems increasingly difficult. They’re not alone in thinking so: most CEOs we spoke to agree that external buyer factors are the biggest challenges to commercial productivity. They cite unpredictable changes that occur in the buying process, threatening to reset all buying progress.
Nutshell
JUNE 27, 2024
Customer relationship management (CRM) software is an essential tool for streamlining your sales process and closing more deals with less hassle and guesswork. As a SaaS business owner, you understand the importance of good CRM software, and you’re probably already shopping around for a CRM for your business. But the question on your mind might be: “Should I use a SaaS-specific CRM or a general-purpose one?
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Account Manager Tips
JUNE 23, 2024
Discover game-changing books for B2B sales, customer success, and key account management. Level up your skills and strategies with insights from "Unsticking Deals," "The Innovative Seller," and "The Squiggly Career.
The Center for Sales Strategy
JUNE 24, 2024
Electronics come with user manuals, food packaging comes with cooking instructions, furniture comes with assembly instructions, and clothing comes with care instructions. People are much more complex than the items you buy, yet people don’t come with instructions on how to get the best out of them. What if you knew how a person was wired before hiring or coaching them?
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
Hubspot Sales
JUNE 24, 2024
In my experience as both a budding sales rep and, later on, a team manager, success in selling often comes down to the process. Using a sales cheat sheet has been one of the most effective ways I’ve found to get new employees up to speed, create a consistent experience for prospects, and consistently exceed sales goals. I like using a defined sales playbook supported by tried-and-true templates to build out a repeatable sales cycle that leads to predictable and scalable growth.
Customer Think
JUNE 26, 2024
Exceptional Design Enhancing Tech Adoption and Customer Experience Article source: [link] In the rapidly evolving landscape of technology, digital product design has emerged as a critical factor influencing adoption rates and overall customer experience.
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
FinListics Solutions
JUNE 26, 2024
Summer can be a challenging time to close deals due to vacations and a generally slower business pace. From scorching summer days to your clients and prospects' thoughts drifting toward sandy beaches and cool drinks, it can seem as if business stops for a few weeks.
Help Scout
JUNE 27, 2024
When writing CSS, the most common formats we use for expressing a color are either a hex code or an RGB value. But are they the best way? Learn to see color as an artist with HSL.
Hubspot Sales
JUNE 26, 2024
As a freelancer, I have to accept many types of payments from my clients. Some prefer to pay via credit card, while others can set up ACH payments for direct deposit. I’m not too picky about how they want to pay as long as I get paid. This is my approach because I want to make sure it’s as easy as possible for clients to pay. Not only does this help maintain a steady cash flow, but it also keeps my clients happy by removing any hassles.
Nutshell
JUNE 27, 2024
Good customer relationship management (CRM) software is the not-so-secret weapon of every business that makes consistent sales. A CRM can help you to: manage your leads and customers in one place, encourage collaboration between customer-facing teams, and create a repeatable process for leading your prospect through the buyer’s journey successfully.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
The Center for Sales Strategy
JUNE 26, 2024
Imagine having a crystal ball that not only automates routine tasks but also provides deep insights and empowers you to confidently make data-driven decisions. That's the power of AI in sales, and it's transforming how top-performing teams operate. Using predictive analytics, a strong AI mechanism , we can leverage the power of historical data to predict upcoming trends, easily identify potential leads, and adjust our sales strategies accordingly.
Customer Think
JUNE 22, 2024
Complexity, overwhelm, lack of confidence, and perceptions of risk lengthen the buying process. Or stall it indefinitely. This is evident as the growth of “no decision” is surpassing that of won deals in B2B. The B2B buying process takes 6 months to 8 months—or longer, depending on complexity of solution.
Force Management
JUNE 27, 2024
With funding comes responsibility. In the SaaS world, you don't have time to wait. The global SaaS market is growing more rapidly than even optimists projected (18%), and we’re right at the center of it. Over half of the SaaS firms in the world are located in the US.
SBI Growth
JUNE 21, 2024
Amidst pressure from the board and an increasingly volatile market, many CEOs today make the mistake of pursuing growth at all costs when they should be building a resilient and sustainable go-to-market (GTM) model for their business instead. The key to success? Find the right balance between growth and profitability, then build up the talent to drive sustainable revenue streams.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Nutshell
JUNE 27, 2024
The one thing a growing business needs– above all else– is sales. For small and mid-sized businesses, it’s important to make more sales while operating as efficiently and budget-wise as possible. A well-managed sales pipeline can help you achieve this. Read on to learn how to manage a sales pipeline for SMBs, the benefits of doing so, and best practices.
Help Scout
JUNE 25, 2024
Discover how you can integrate generative AI into your customer support strategy for improved operational efficiency and an elevated customer and agent experience.
Customer Think
JUNE 25, 2024
I originally wrote today’s post for Coveo. It appeared on their site on March 21, 2024 The hottest topic in business today is artificial intelligence, specifically generative AI, a form of artificial intelligence that is capable of generating text, images, videos, audio, data, analyses, etc. based on prompts to do just that.
NG Data
JUNE 27, 2024
Following the pandemic, more small businesses are reporting no need for credit, increasing from over 50% to more than 60%. This trend is similar to post-Great Recession patterns but also reflects the surge in new business formations due to remote work. Currently, ample cash reserves from government support and high borrowing costs reduce the demand for loans.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
SBI Growth
JUNE 24, 2024
As technology evolves, so do the strategies used by sales professionals to reach potential clients. Today, a multi-channel approach is essential to engaging prospects effectively. This blog will explore how prospecting has changed and provide best practices for creating successful B2B prospecting sequences.
Nutshell
JUNE 26, 2024
Using just one password for all your online accounts is risky business. In an increasingly online world, cybercrime is also on the rise. And password security is essential to keeping your digital properties and identity safe. But instead of relying on a dedicated password notebook, which could easily get lost or stolen, why not use a password manager?
Brooks Group
JUNE 27, 2024
As a sales leader, there’s a lot riding on your hiring decisions. You know good hiring practices do far more than simply evaluate an applicant’s selling skills —they give you the insight to hire great salespeople. No doubt you’ve learned the hard way that, when you lose a sales professional, it can cost you as much as 150% of their annual salary and benefits, plus lost sales and missed opportunities.
Customer Think
JUNE 22, 2024
Gaining customer trust is more important than ever for marketers today. While businesses often focus on making money, creating loyal customers for long-term success is vital. Putting customer satisfaction at the center of your marketing plans can make a big difference.
Speaker: Olivia Montgomery, Associate Principal Supply Chain Analyst
Curious to know how your peers are navigating ongoing disruption? The supply chain management techniques that dominated the last 30 years are no longer supporting consumer behavior or logistics and manufacturing capabilities. So what’s working now? What should your plans for 2023 include? By researching the supply chain challenges and solutions that businesses – especially small and midsize businesses – are currently experiencing, we’ve learned what’s working and what’s not.
NG Data
JUNE 27, 2024
Effective loan marketing involves personalized strategies, leveraging digital channels, and providing educational content. Credit unions should use member testimonials to build trust and engage with the community through events and sponsorships to enhance visibility and credibility. These approaches collectively help resonate with members and drive loan growth.
Flevy
JUNE 27, 2024
The Semiconductor industry is a cornerstone of modern technology, driving advancements in various sectors such as consumer electronics, automotive, telecommunications, and industrial applications. Semiconductors are the fundamental building blocks of electronic devices, enabling the functionality of everything from smartphones and laptops to advanced medical equipment and autonomous vehicles.
Nutshell
JUNE 21, 2024
Do you have a product or service that you think your target audience would be excited to buy? If so, you may want to leverage Facebook’s 2 billion-plus daily active users by investing in Facebook ads. But what does Facebook advertising actually cost, and how do you know you’ll be able to afford it? In short, the cost of Facebook advertising depends on numerous factors, including your ad budget, industry, and promotional goals.
Revegy
JUNE 27, 2024
Strategic account planning is essential for maximizing revenue from your largest accounts. By understanding and addressing each customer’s unique needs and opportunities, sales teams can drive growth and retention. This guide consolidates expert insights and best practices to help you optimize your strategic account planning. What is Strategic Account Planning?
What if there was a better method of changing the conversation with your customer from delivering pricing to delivering value solutions? A method that would help keep you in control, manage the uncertainty, and close larger deals more quickly for you and your company? There is.
Customer Think
JUNE 27, 2024
It’s never been more important to keenly listen to the customer. At a time of tremendous economic uncertainty and business volatility, executives across all industries are facing pressure to drive profitable growth. There is demand for growth, but meanwhile, budgets, systems, and tools are under scrutiny to reduce costs.
NG Data
JUNE 27, 2024
Digital lending is growing rapidly, with the market valued at $11.6 billion in 2023. Banks contribute 33% of this revenue, and small business loans make up 45% of P2P lending. The US holds 40% of market revenue, while APAC is the fastest-growing region. Trust in fintech is increasing among younger adults, and digital lending is expected to become the second-largest fintech segment by 2030.
Envisio
JUNE 26, 2024
We had a blast at the 2024 Canadian Association of Municipal Administrators conference in Banff. The theme was “Embracing Change Together,” and it was a chance to network, share ideas, and hear about the challenges and changes facing Canadian municipal administrative professionals today. We are thrilled to reveal the winners and honorable mentions of our city caption contest!
Strategic Communications
JUNE 26, 2024
As I’ve worked within organizations and, for the past 15+ years as an external consultant, I’ve come to admit that most employees, including many senior leaders, really don’t enjoy strategic planning. I think one of the biggest reasons for this is that they see it as a waste of time. Lots of hours spent by lots of people in closed door meetings that lead to a laundry list of activities and assignments that rarely seem to drive meaningful change.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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