Account Development Account Growth Customer Life Cycle 
Arpedio
JANUARY 3, 2024
Clear role clarification avoids overlaps and miscommunications, ensuring that each client receives focused and specialized attention that caters to their specific stage in the customer life cycle. Each role within the sales and client management team has specific duties that are pivotal to the company’s success.
SmartKarrot
MARCH 8, 2022
A star in the world of Customer Success, Amarachi Ogueji is known for her exceptional skills in retaining B2B and B2C SaaS clients. Her diverse yet unique skills include customer life cycle optimization from pre-sales. Rachel has held numerous positions, including Director of Customer Success at Doodle.
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