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While many companies are hyper-focused on making the sale, building lasting relationships with customers is an essential aspect of achieving sustainable businessgrowth. When establishing a new customer account, the business should perform due diligence to determine if taking the account is in the best interest of the bottom line.
Portrait Software became a key account, and within 18 months, that partnership led to winning the larger Pitney Bowes business. Which is why key accountmanagement is so important. So be ruthless when selecting key accounts if you want a return on investment (or hire more accountmanagers.)
Strategic AccountManagement in B2B Welcome to our comprehensive guide on strategic accountmanagement. Whether you’re an experienced strategic accountmanager or aspiring to become one, we share the knowledge and skills needed to excel in this critical role.
In the intricate world of business operations , the distinction between roles in sales and client management is pivotal. Specifically, sales positions such as Account Executive and AccountManager are critical in driving a business’s success. Who is an Account Executive?
Successful AEs can go on to sales management, enterprise sales, or even executive roles, depending on the size of the company. Post-Sales AccountManager After the AE closes a deal, a post-sales accountmanager is responsible for managing that sales account and ensuring that the client is satisfied with the quality of the product or service.
Develop Targeted Account Lists : Based on your ICP and market research, develop a list of target accounts that are most likely to benefit from your product or service. Relationship Mapping & Org Chart Manage internal and external relationships with key stakeholders. Superior together.
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