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What is Key Account Management? Strategy and Tips

Upland

Account planning and effective account management strategies are about much, much more than your key accounts. That said, any account manager worth their salt has a strategy for their key accounts. Attracting them is an entire process.

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Account Management Guide – Defend and Grow Revenue

Upland

How can effective account management help you defend and grow revenue? You need a strategy to defend and grow revenue in not only key accounts, but in every account. Here’s where having a sales account management strategy becomes indispensable. First, a quick primer – what is account management?

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What Is An Account Development Manager? (And How to Become One)

Hubspot Sales

When establishing a new customer account, the business should perform due diligence to determine if taking the account is in the best interest of the bottom line. This is where account development becomes a helpful function. Individuals in this role are commonly referred to as an account development manager.

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Strategic Account Management

ProlifIQ

Strategic Account Management in B2B Welcome to our comprehensive guide on strategic account management. Whether you’re an experienced strategic account manager or aspiring to become one, we share the knowledge and skills needed to excel in this critical role.

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Account Planning: Manage Long-Term Account Development

Arpedio

Account Planning: Manage Long-Term Account Development. Account Planning: Manage Long-Term Account Development. ? Think of it like this: a marketing strategy that sales, marketing and account management professionals use in order to maintain marketing efforts to their existing clients.

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How to Succeed With Account Management

Arpedio

How to Succeed With Account Management. Let’s show you how to get the most out of your account management! In this blog, we’ll break down the concept of account management, and why it’s so important in order to drive a successful business in today’s increasingly complex B2B industry. Back to blog.

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The Difference Between Customer Satisfaction vs. Customer Loyalty

Brooks Group

In a world where customers can easily switch to a competitor, sales organizations that fail to meet these new expectations risk losing opportunities. Strategic Account Planning Teach methods for analyzing and growing key accounts. Develop skills for creating long-term account management strategies.