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Your strategic accountplanning process is integral to optimizing revenue in your largest accounts. What is Strategic AccountPlanning? Before we dive into accountplanning best practices, let’s all get on the same page about accountplanning. Organizational alignment. Infrastructure.
Set objectives & strategy A SAM should create a sensible and sustainable strategy for strategic accounts, help develop the accountplan, and build buy-in across the organization. AI tools to augment the SAM might include: Embedded tools to predict strategic account growth areas. Accountplanning automation.
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