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Account Planning: Manage Long-Term AccountDevelopment. Account Planning: Manage Long-Term AccountDevelopment. ? Thus, account planning occurs in order to better understand clients’ motivation and needs, and in return, you can form meaningful relationships with your accounts. Back to blog.
Strategic accounts are not just any customers; they are the key customers that hold significant value and have the potential to contribute substantially to the company’s growth and revenue. A strategic accountdevelopment plan serves as a roadmap for nurturing and growing these important accounts.
In order to do so, you should invest in your account management processes – so you can equip your strategic account managers with the best working environment to manage the complex journey of long-term accountdevelopment. What Is an Account Manager? Are you already using Saleforce? Get started today.
What does a Key Account Manager do? A Key Account Manager is responsible for managing a company’s most important clients or accounts. Their primary goal is to ensure that their clients are profitable and satisfied enough to remain loyal to the company.
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