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Their conversation shed light on the transition from traditional CRM systems to strategic account planning, the essence of account-based selling, and the futuristic role of AI in sales. In this episode, Lee interviews Ulrik Monberg , Founder and CEO of ARPEDIO, to explore the keys to success in Account-Based Selling.
In the world of sales, AI offers huge potential — and it could be what strategic account managers have been waiting for…if used correctly. Selection and deselection of strategic accounts. Fostering co-creation and innovation using AI. Even the developers of AI are often not 100% sure of the mechanics of their creations.
Her various books, blogs, articles, and whitepapers have helped many people understand the program, planning, and operational structure of Customer Success Organizations. Diana also co-created the ‘Open Book of Customer Success,’ a free workspace with all the resources to help Customer Success professionals. Catherine Blackmore.
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