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While many companies are hyper-focused on making the sale, building lasting relationships with customers is an essential aspect of achieving sustainable businessgrowth. This is where accountdevelopment becomes a helpful function. Individuals in this role are commonly referred to as an accountdevelopment manager.
These roles may sound similar, but they come with distinct responsibilities, skill sets, and impacts on clientrelationship management. Clear role clarification avoids overlaps and miscommunications, ensuring that each client receives focused and specialized attention that caters to their specific stage in the customer life cycle.
In this comprehensive guide, we delve into the nuts and bolts of Account-Based Selling, a strategy that has revolutionized the sales process for countless businesses. Develop Targeted Account Lists : Based on your ICP and market research, develop a list of target accounts that are most likely to benefit from your product or service.
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