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Specifically, sales positions such as Account Executive and Account Manager are critical in driving a business’s success. These roles may sound similar, but they come with distinct responsibilities, skill sets, and impacts on clientrelationship management. Who is an Account Manager?
Regularly review overall program status with clients, usually in the form of client calls, web presentations or onsite meetings (as necessary). Consult with clients on product features, functionality and onboarding best practices. Identify cross organizational opportunities for account growth (expansion and new accounts).
Oversee the onboarding of new customers, ensuring a seamless experience by drawing on the established best practice and in-depth knowledge. Monitoring any outstanding customer support calls and/or platform developments, escalating any issues, and ensuring the customer is fully informed and their expectations managed.
Build a global services organization to support customers from onboarding and training through to long-term enterprise digital transformation projects. Develop and maintain clientrelationships to help drive revenue growth. The aspiration state is 70% proactive accountdevelopment, 30% reactive account servicing.
Manage multiple fast-paced projects and ensure success and ongoing client satisfaction. Conduct regular business review meetings with key accounts. Develop a full understanding of their customer health and find the ideal onboarding process as well as identify upsell opportunities. Drive retention reporting and analysis.
A renowned influencer, Customer Success thought leader, and strategist, Donna Weber has literally written the book on customer onboarding: Onboarding Matters. She helps companies achieve scalable growth and helps them curate customer-centric programs, including onboarding, advocacy, adoption, and renewals. Donna Weber.
We talk about: – how the roles and the skill sets are different – how they work together on projects and retainers – how they manage the clientrelationship – what friction points can occur and how they overcome them – their advice for agencies thinking of moving to an AM/PM model.
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