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As you can see, buying groups are larger in key accounts and often require more members and attention from the entire revenue team – especially at the executive level. Sales maps for key accounts tend to be quite complex with many stakeholders. This might look a little overwhelming at first – but never fear!
Segmenting key accounts Once you have identified your target account list, you need to segment them into groups based on their size, industry, location, and additional factors like cultural fit and relationship status. This will help you to develop tailored account plans for each account.
Businesses should prioritize key accounts by developing a deep understanding of their needs. This involves incorporating best practices for account planning and management. Your account growth strategy will be implemented by your sellers and customer success. This information is to be used in the account plan.
Strategic accounts are not just any customers; they are the key customers that hold significant value and have the potential to contribute substantially to the company’s growth and revenue. A strategic accountdevelopment plan serves as a roadmap for nurturing and growing these important accounts.
Post-Sales Account Manager After the AE closes a deal, a post-sales account manager is responsible for managing that sales account and ensuring that the client is satisfied with the quality of the product or service. Post-sales account managers also work to renew client contracts and upsell existing contracts.
Account managers are able to make intentional connections by using relationship mapping tools that map key stakeholders and their influence on the buying decisions at their organization. When done successfully, new revenue growth ideas emerge as the culminating outcome of a client-centric account planning program.
To put it simple: Key account management is a strategic approach to managing and nurturing relationships with your key accounts. It involves identifying these accounts, developing a customized approach to meeting their needs, and building strong personal relationships with key stakeholders. Superior together.
In order to do so, you should invest in your account management processes – so you can equip your strategic account managers with the best working environment to manage the complex journey of long-term accountdevelopment. What Is an Account Manager?
Key account managers work with a range of individuals within a client organization, from end-users to decision-makers to CEOs. They must be able to communicate effectively with different stakeholders and adapt to the client’s changing needs and expectations.
Ulrik’s vision is clear: empower business professionals with tools that support them in their account-based selling endeavors. Provide them with resources that require bi-weekly reflections with their teams, ensuring they remain proactive and engaged in the accountdevelopment process. Superior together.
By integrating a platform that allows this, sales reps will be able to automate the time consuming and labor-intensive process of identifying multiple opportunities within an account and achieve a complete account picture.
Be the voice of the customer, driving proactive cross-functional alignment and collaboration internally with key stakeholders in Sales, Product, Engineering, and Finance. Manage multiple enterprise accounts; develop positive working relationships with all client touch points. Apply here: [link].
Solicit and synthesize customer product feedback to advocate for the customer to internal stakeholders. Maintain the Darktrace CRM platform with current account intelligence derived from customer communications. Strengthen the customer bond through meaningful and informative conversations. Client support and issue resolution.
Develop Targeted Account Lists : Based on your ICP and market research, develop a list of target accounts that are most likely to benefit from your product or service. Relationship Mapping & Org Chart Manage internal and external relationships with key stakeholders. Superior together. Enhance forecast accuracy.
Establish and maintain relationships with key stakeholders, strategic account planning and promote internal advocacy. Identify early expansion indicators and relay opportunities to the partners in AccountDevelopment. Provide technical product information, and prepare price quotations for customers and distributors.
Working effectively with key stakeholders across the organisation will require alignment with Sales on cross-selling and up-selling as well as a focus on selling with a retention focus; alignment with Product and Business Development on guiding Product Roadmap; and alignment with Marketing on guiding Marketing activities to Current Subscribers.
And from a time checking perspective, it’s great information. And from a forecasting perspective, when used properly provides a lot of really good data and information as well. And how can we customise our collective approach to do that through communication and visualising information? Very clever.
Accountdevelopment, building relationships with key stakeholders, proactively exploring opportunities to grow the business, driving this process. The aspiration state is 70% proactive accountdevelopment, 30% reactive account servicing. Handle renewals (e.g.,
Develops deep relationships with a wide range of partners at the customers (from executives to project managers), learn what their most important strategic priorities are, and ensures we deliver these outcomes. Manage and implement best practices to ensure informed decisions are being made. Be a true proponent of customer advocacy.
I have worked in many different kinds of assets of account management, I mean the full spectrum, I have done roles, which have been very hybrid and touched a little bit on project delivery and account management. So yes, account managers have an eye on the future relationship and project managers are in the zone of getting stuff done.
Internal and external key stakeholder management. Development of territory and accountdevelopment, training, and educational plans. Collecting and leveraging data to inform and impact both the partner and the business. Retain and grow client base through identifying cross/upsell opportunities. Apply here: [link].
Apply here: [link] Role: Customer Success Manager Location: Melbourne, Victoria, Australia Organization: Pin Payments As a Customer Success Manager, you will be responsible for creating and delivering merchant-specific accountdevelopment plans. Also, act as an effective escalation point for operational and technical concerns.
She has also hosted the very successful Customer Success Podcast and written the informative book called ‘The Customer Success Economy.’ Anita leads a team that dives into the customer insights of B2B SaaS clients and extracts actionable information from it. Annette Franz. Annette Franz is the Founder and CEO of CX Journey Inc.
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