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Portrait Software became a keyaccount, and within 18 months, that partnership led to winning the larger Pitney Bowes business. Which is why keyaccountmanagement is so important. First, to what extent does this customer deliver the profitability of a company. High dependency means key. Alex Berg ?
Why KeyAccountManagement is Essential for Business Success ← Back to blog In today’s fast-paced business world, simply acquiring new customers isn’t enough – you need to keep them coming back for more. That’s where KeyAccountManagement (KAM) comes in. What is KeyAccountManagement?
KeyAccountManagement (KAM) focuses on building long-term relationships, and aims to improve customer satisfaction – especially in a B2B scenario. A keyaccountmanager’s primary responsibility is ensuring that the needs of key clients are met, and that they remain satisfied with the company’s products and services.
Your target account list will include those with the greatest potential value to your business. These include the largest, most profitable, or most strategic customers with room for the greatest growth. This will help you to develop tailored account plans for each account.
In order to do so, you should invest in your accountmanagement processes – so you can equip your strategic accountmanagers with the best working environment to manage the complex journey of long-term accountdevelopment. What Is an AccountManager? Get started today. Let's talk.
In the fast-paced and ever-evolving world of business, nurturing strong and lasting relationships with key clients is crucial for success. KeyAccountManagement (KAM) is the art of strategically managing and nurturing these vital accounts, unlocking their full potential and driving long-term growth.
Strategic accounts are not just any customers; they are the key customers that hold significant value and have the potential to contribute substantially to the company’s growth and revenue. A strategic accountdevelopment plan serves as a roadmap for nurturing and growing these important accounts.
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