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To use this approach effectively, sales professionals must be able to ask open-ended questions , listen actively, problem-solve, negotiate, and focus on value rather than price. Strategic Account Planning Teach methods for analyzing and growing key accounts. Train on providing ongoing value between purchases.
While it is important for account executives to have great communication skills — verbal and written — they also need to know how to negotiate new contracts and renew existing contracts. The average annual salary for an Account Executive is $59,630 , and it can get as high as $110,000. Always be yourself."
They are responsible for: Identifying potential leads and nurturing them into clients Executing persuasive pitches and presentations Negotiating contracts to close deals Their goal-oriented approach and sales prowess ensure that the pipeline of new clients remains robust, contributing to the company’s expansion and market presence.
In fact, we see purchasing departments at your strategic accounts using AI to make purchasing decisions, score vendor performance, and build predictive pricing models to apply in negotiations with you. AI tools to augment the SAM: Collect valuepropositions from virtual sales meetings across the organization.
Upselling is a tactic in which a rep tries to increase the value of a sale by encouraging a prospect to buy a higher-end version of the initial product they were interested in. Valueproposition. A valueproposition is a breakdown of all the benefits provided by a product or service. Field sales rep.
Strategic accounts are not just any customers; they are the key customers that hold significant value and have the potential to contribute substantially to the company’s growth and revenue. A strategic accountdevelopment plan serves as a roadmap for nurturing and growing these important accounts.
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