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Strategic Account Management

ProlifIQ

By focusing on these key accounts, businesses can get more return on investment and establish long-term partnerships. A successful strategic account management strategy begins with a deep understanding of the role strategic accounts play in an organization’s success.

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What is Key Account Management? Strategy and Tips

Upland

And it should almost always look different to their strategy for smaller accounts. There are many reasons for this. While all your accounts are important, key accounts are where most organizations receive their greatest revenue. Sales maps for key accounts tend to be quite complex with many stakeholders.

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Account Growth Strategy

ProlifIQ

Businesses should prioritize key accounts by developing a deep understanding of their needs. This involves incorporating best practices for account planning and management. Your account growth strategy will be implemented by your sellers and customer success.

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Account Management Guide – Defend and Grow Revenue

Upland

Segmenting key accounts Once you have identified your target account list, you need to segment them into groups based on their size, industry, location, and additional factors like cultural fit and relationship status. This will help you to develop tailored account plans for each account.

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Comprehensive Career Path Guide for a Key Account Manager

DemandFarm

Leading organizations also provide commissions and bonuses based on the growth and retention of their key accounts, opening up another avenue for managers to earn from skills. What does a Key Account Manager do? The Key Account Manager must aim to create a win-win situation for both parties.

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How to Succeed With Account Management

Arpedio

And this is where account management comes in. In fact, it’s particularly important for B2B organizations, as a lot of their success rests on the quality of their account management. What Is an Account Manager? Behind every strong sales team stands an effective key account manager.

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5 Ways to Uncover Hidden Revenue in Strategic Accounts

SBI

Now, with the economic uncertainties of 2020, sales teams of all sizes are desperate for a more strategic approach to building dependable and ongoing opportunities to optimize customer revenue in their most strategic accounts. To uncover hidden revenue in your key accounts, focus on these 5 strategies that great companies get right.