Brooks Group

OCTOBER 14, 2024

In a world where customers can easily switch to a competitor, sales organizations that fail to meet these new expectations risk losing opportunities. To use this approach effectively, sales professionals must be able to ask open-ended questions , listen actively, problem-solve, negotiate, and focus on value rather than price.

Emotional Intelligence 70

Emotional Intelligence Negotiation Sales Training Construction 70

Mercuri International

MAY 23, 2023

Set objectives & strategy A SAM should create a sensible and sustainable strategy for strategic accounts, help develop the account plan, and build buy-in across the organization. AI tools to augment the SAM might include: Embedded tools to predict strategic account growth areas. Account-based marketing.

Artificial Intelligence 52

Artificial Intelligence Value Proposition Account Management Co-Creation 52

Arpedio

JANUARY 3, 2024

Understanding the Roles in Business Hierarchies The efficacy of client services within any organization relies on a well-structured business hierarchy. Evidently, while both account executives and account managers share the common goal of maximizing client value, their role-specific tasks require distinct skill sets and strategies.

Account Management 52

Account Management Management Acquisition Account Growth 52

Zendesk

MAY 19, 2022

Upselling is a tactic in which a rep tries to increase the value of a sale by encouraging a prospect to buy a higher-end version of the initial product they were interested in. Value proposition. A value proposition is a breakdown of all the benefits provided by a product or service. Opportunity management.

B2C 98

B2C Sales CRM Profitability 98

ProlifIQ

APRIL 21, 2023

Businesses should prioritize key accounts by developing a deep understanding of their needs. This involves incorporating best practices for account planning and management. Your account growth strategy will be implemented by your sellers and customer success. This information is to be used in the account plan.

Account Growth 52

Account Growth Account Planning Key Account Management Account Management 52

ProlifIQ

JUNE 21, 2023

By focusing on these key accounts, businesses can get more return on investment and establish long-term partnerships. A successful strategic account management strategy begins with a deep understanding of the role strategic accounts play in an organization’s success.

Account Management 52

Account Management Management Account Planning Stakeholders 52

Arpedio

OCTOBER 30, 2023

Ulrik’s vision is clear: empower business professionals with tools that support them in their account-based selling endeavors. Provide them with resources that require bi-weekly reflections with their teams, ensuring they remain proactive and engaged in the account development process.

Co-Creation 52

Co-Creation Account Planning Artificial Intelligence Leadership 52