Arpedio

APRIL 30, 2024

Understanding Account Growth Strategy In this section, we will take a closer look at the intricacies and purpose of account growth strategy. Understanding how to effectively implement this strategy is crucial for long-term success in maximizing your business growth and revenue.

Account Growth 52

Account Growth Client Relationships Business Growth CRM 52

Account Manager Tips

MARCH 23, 2021

Key account management is the secret to grow revenue and customer retention. Importance of key account management Existing business is cheaper and more profitable than new business. Account growth, renewals and advocacy are difficult for indirect suppliers because procurement focus on spend management. Pass it on.

Key Account Management 246

Key Account Management Account Management Management Suppliers 246

DemandFarm

OCTOBER 8, 2024

Key QBR Metrics to Track: Tracking the following metrics can help you gain valuable insights into the health and performance of your accounts, identify areas for improvement, and make data-driven decisions to strengthen your relationships and drive growth.

Account Growth 40

Account Growth Key Account Management Decision-making Stakeholders 40

Account Manager Tips

MAY 25, 2021

Not all customers are key accounts. The greatest return on investment requires a portfolio of clients with significant opportunity for account growth. The key account manager isn't the sole face of the business to the customer. Revenue comes from up-sell, cross-sell, expansion and improved margin. For everyone.

Key Account Management 246

Key Account Management Account Management Management Suppliers 246

Account Management Skills

AUGUST 31, 2021

?. Welcome to Episode 45. This chat with Richard Long , Director of Strategy & Communications at earthware will be particularly interesting for you if you’re curious to understand how management consultancies operate versus agencies, and why they could potentially be posing a threat to your agency business.

Account Growth 52

Account Growth Healthcare Management Account Management 52

Account Manager Tips

JULY 22, 2022

Coming up: How to Build a Successful Executive Sponsorship Program JULY 26 I'll be hosting a live workshop to explain how to create an executive partnership program that pairs senior executives with account managers to focus on account growth and retention.

Key Account Management 130

Key Account Management Account Management Management Acquisition 130

Hubspot Sales

OCTOBER 30, 2017

After all, if you look like a sales rep, talk like a sales rep, and act like a sales rep, why are you going by “account growth manager”? When you’re prospecting on LinkedIn, using a job title that throws prospects off the sales scent is confusing at best. It’ll make your prospects trust you less.

Retail 145

Retail Value Proposition Healthcare Account Growth 145

Account Management Skills

MAY 20, 2024

The study revealed a difference between what account managers believed was required to grow an account and what actually did. They found the prevailing mindset among AMs (88% in fact) was if they went ‘above and beyond’ on service, it lead to account growth.

Account Management 52

Account Management Account Growth Client Relationships Profitability 52

Account Manager Tips

OCTOBER 11, 2021

Key account managers have revenue targets too. A big part of the role is account growth and expansion. They don't have to sell anything; all they have to do is keep the customer satisfied. As a result, they prioritise great service above all else. But guess what? Expect to have quotas for upsell, cross sell and expansion.

Account Management 246

Account Management Key Account Management Management Suppliers 246

Account Management Skills

FEBRUARY 6, 2023

There’s an account growth problem for agencies with hybrid account managers. When I say ‘hybrid’ I mean, you are responsible for account growth but you’re also responsible for delivering projects. Why does it create an account growth problem? Skillset a.

Account Management 52

Account Management Management Account Growth Leadership 52

Hubspot Sales

MARCH 15, 2019

Not only can you look at revenue trends over time, but you can also compare MRR to the monthly sign up rate for your product or service, monthly account growth rate, and customer retention. It tells you and your VP how much income is generated each month.

Decision-making 139

Decision-making Account Growth Prioritization Meetings 139

Account Management Skills

SEPTEMBER 13, 2023

I speak to multiple account managers (AMs) every day. Hybrid’ AMs (project managing as well as responsible for account growth) particularly struggle. Lack of account growth culture or process Account growth is a process like any other agency process. Do you struggle to think ahead about your clients?

Account Management 52

Account Management Management Account Growth Client Development 52

Account Manager Tips

AUGUST 14, 2022

What qualifications do I need to be a key account manager? Key account manager attributes Key account managers are responsible for everything to do with the customer lifecycle. From service delivery to account growth, to customer retention, and everything between.

Key Account Management 246

Key Account Management Account Management Emotional Intelligence Management 246

Account Management Skills

JUNE 19, 2024

And clearly bringing new ideas would be equally beneficial to the agency’s bottom line – account growth is cheaper than finding new business as well as highly profitable. Pitching new ideas without the context of understanding the client’s challenges and goals can come across as too ‘salesy’.

Account Management 52

Account Management Account Growth Profitability Management 52

Account Management Skills

APRIL 8, 2024

Currently, many of my programme participants are just three months in and already getting very impressive account growth results, and this is down to them being coachable and also taking action on what we’re covering, with me supporting them with the implementation.

Account Growth 52

Account Growth Account Management Facilitation Profitability 52

Account Management Skills

MARCH 27, 2024

They want more predictable client retention and growth, which is less expensive than pitching for new business. They want to hardwire account growth into the agency’s internal processes so that account growth becomes repeatable. And ultimately, what they are looking for are three things.

Account Growth 52

Account Growth Account Management Acquisition Management 52

Arpedio

JANUARY 3, 2024

Their responsibilities revolve around: Regular client communication to ensure satisfaction Addressing customer needs and resolving issues effectively Identifying opportunities for account growth and upselling This dedicated approach to customer retention is fundamental in creating loyal, long-term partnerships that guarantee stable revenue streams.

Account Management 52

Account Management Management Acquisition Account Growth 52

Mike Kunkle

OCTOBER 8, 2023

Customer Experience: Sustaining Growth Through Satisfaction Customer service, support, success, and/or experience – by whatever name you call these teams – are the guardians of revenue retention and the connective tissue for account growth.

Customer Experience 304

Customer Experience Decision-making Profitability Marketing 304

DemandFarm

NOVEMBER 22, 2024

Strategic Planning Account-specific growth strategy alignment with account goals Collaboration with economic decision makers on long-term objectives Responsiveness to shifts in account strategy 4.

Key Account Management 52

Key Account Management Account Management Management Stakeholders 52

Vantage Partners

DECEMBER 7, 2023

Some firms try to rectify the situation by creating fairly strong disincentives for write-offs, which only serves to put partners, MDs, and others responsible for account growth and health firmly between a rock and a hard place.

Account Growth 83

Account Growth Client Relationships Management Sales 83

Account Management Skills

OCTOBER 23, 2024

She has: * Ensured client service consistency across agency teams * Championed a more client-centric mindset * Enhanced client retention by encouraging greater team proactivity * Identified and closed account growth opportunities * Improved the client’s experience by gathering, tracking and acting on feedback

Account Growth 52

Account Growth Account Management Digitalization Management 52

Revegy

MAY 14, 2018

Moreover, companies that use a solution designed specifically for account planning have an 11-point advantage over those using manual efforts and a 9-point advantage over those using homegrown or CRM applications. What would a 9 to 11-point increase to your key account growth mean for your organization?

Co-Creation 53

Co-Creation Key Account Management Account Management Account Planning 53

Account Management Skills

MAY 20, 2024

If you want to know the quickest and easiest ways that are working right now for other agencies, check out the details of my Account Accelerator programme. It’s a year long coaching and training programme for those responsible for account growth in the agency who are managing those client relationships on a day to day basis.

Account Growth 52

Account Growth Client Relationships Marketing Management 52

Account Management Skills

FEBRUARY 5, 2024

It’s a 12 month training and coaching programme that’s specifically designed to build an entrepreneurial mindset in account management which means: • Having an effective account management and account growth process – that is understood and followed consistently by all your account managers • Having an end-to-end client growth framework (from (..)

Profitability 52

Profitability Account Management Account Growth Onboarding 52

Account Management Skills

NOVEMBER 8, 2023

I’ve had 30 years experience in account management and, having trained account growth since 2016, I know not all account managers have the skills, the experience or the mindset to deliver at this level, and many agencies don’t have the right internal processes in place to support their account managers with account growth.

Procurement 52

Procurement Account Growth Account Management Advertising 52

Account Management Skills

OCTOBER 7, 2024

Please do follow Harv on LinkedIn because he shares really good insights and tips about agency operations and project management.

Account Growth 52

Account Growth Account Management Management 52

Account Management Skills

DECEMBER 8, 2023

Why do account managers miss new account growth opportunities in client meetings? What are the key benefits (to the account manager) of asking the client great questions? Often it’s because they haven’t asked the right questions.

Account Management 52

Account Management Management Account Growth Client Relationships 52

Hubspot Sales

MAY 10, 2018

Sharen Murnaghan , key account growth strategist at HubSpot. This doesn’t qualify what you did with the call. Did you get to speak to someone, or did you leave a voicemail? If you didn't do either, then does it count as a sales call? 2) "Go after everyone you can think of.”.

Sales 111

Sales Decision-making Account Management Negotiation 111

PartnerTap

JULY 11, 2023

With One-Click QBRs you can now track and measure your new logo accounts and pipeline progress automatically, right inside your QBRs. Ready to drive new logo account growth? So to bring it all together we have one more one-click solution for channel and partner teams.

CRM 98

CRM Account Growth Software Software 98

Account Management Skills

OCTOBER 23, 2023

[link] www.salesmatrixcourses.com www.uksmosthatedsalestrainer.com www.youtube.com/c/UKsMostHatedSalesTrainer If you’re listening to this at the end of 2023, I’m opening enrolment soon for my one year Account Accelerator training and coaching programme that starts on 11th January 2024.

Account Growth 52

Account Growth Account Management Sales Training Marketing 52

Account Management Skills

JANUARY 26, 2023

And if you’re leading an account management team, it’s worth understanding how they tick – particularly because you’ll de-motivate them if you: Don’t provide a clear career path Hire another AM without including them in the process Set their account growth target without context or discussion Don’t include them in internal meetings about their client (..)

Account Management 52

Account Management Management Account Growth Client Relationships 52

Account Management Skills

JUNE 7, 2024

If you’re in agency new business or responsible for account growth I urge you to stop what you’re doing and listen to the interview now (unless you’ve already worked with Tim!). His company ‘B2B Decision Labs’ is the research arm of Corporate Visions and clients include IBM and Deloitte.

Account Management 52

Account Management Account Growth B2B Management 52

Openview

SEPTEMBER 17, 2018

A CEB Gartner study completely contradicts what has been conventional wisdom in SaaS, that strong customer service is a critical part of a sales team’s ability to not just retain clients but grow and accelerate account revenue.

Sales 76

Sales Profitability Account Management Prioritization 76

Sales Readiness Group

JANUARY 5, 2022

A customer-driven sales organization not only results in more business from loyal customers but also leads to new account growth based on customer referrals and business reputation. By diffusing the tension, you can then have a productive conversation where you can share your perspective and look for a “win-win” outcome.

Supply Chain 62

Supply Chain Sales Account Growth Decision-making 62

DemandFarm

NOVEMBER 22, 2024

A well-tuned system can mean the difference between a team that’s reactive and one that’s actively driving account growth. Automation elevates this by streamlining processes, freeing up reps to focus on high-value activities like building relationships and uncovering growth opportunities.

Key Account Management 52

Key Account Management CRM Account Management Sales 52

DemandFarm

NOVEMBER 27, 2024

Here’s how: Whitespace Identification: AI ranks leads by conversion likelihood, helping KAMs focus on high-potential accounts and uncover untapped opportunities. Predictive Analytics: AI forecasts account growth and churn, empowering teams to take proactive action.

Artificial Intelligence 40

Artificial Intelligence Key Account Management Decision-making Account Growth 40

Geehan Group

APRIL 7, 2017

Opportunity : Evaluating your sales and marketing mix today re-prioritizing the balance of acquisition to account growth can make a huge difference in top and bottom line results. Even carpools and Karaoke can be cool (thanks to James Corden ). Now that’s something the entire leadership team will be thrilled to hear about.

Account Growth 52

Account Growth Acquisition Leadership Prioritization 52