Revegy

MAY 24, 2023

What is Strategic Account Management and Why It Matters Strategic Account Management (SAM) manages and grows relationships with an organization’s most critical and high-value customers.

Account Growth 52

Account Growth Account Management Management Organization 52

Account Manager Tips

AUGUST 2, 2024

Unlock business growth with key account management. Learn how it fosters stronger partnerships and aligns goals to significantly drive revenue.

Key Account Management 100

Key Account Management Account Management Business Growth Management 100

SalesPop

APRIL 30, 2021

It has prioritized lead and opportunity management over account management. Guided by both the industry and the CRM solutions they were using, businesses and organizations never really dug into real account management. A vital key to strategic account management is creating value for the customer.

Account Management 80

Account Management Management Value Proposition CRM 80

Revegy

OCTOBER 2, 2019

Why isn’t everyone successful when it comes to key account management? The 5 Challenges of Growing Key Accounts. Key accounts are complex, dynamic clients that continuously evolve. In other words, your key accounts are rewarding business to vendors they view as “strategic partners.”

Account Growth 69

Account Growth Key Account Management Account Management Account Planning 69

Account Management Skills

AUGUST 24, 2021

In this episode, I talk to Alex Raymond from Kapta about everything to do with account management processes. Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships.

Account Management 98

Account Management Management Account Planning Co-Creation 98

ProlifIQ

APRIL 21, 2023

Account Planning Growth Strategy For businesses looking to grow their revenue and achieve their goals, an effective account growth strategy is essential. This strategy involves developing a comprehensive plan to manage and grow the customer accounts that are critical to the business’s success.

Account Growth 52

Account Growth Account Planning Key Account Management Account Management 52

DemandFarm

NOVEMBER 22, 2024

Do you know how the top key account managers (KAMs) become the top KAMs? They don’t just respond to an account’s needs—they anticipate them, creating proactive strategies that build trust and deepen relationships. Key Focus Areas for High-Impact Account Management Teams 1.

Key Account Management 52

Key Account Management Account Management Management Stakeholders 52

Account Management Skills

FEBRUARY 22, 2024

I read as many reports I can about the state of agency account management and it makes for grim reading. “I But I think the agency business model and how account managers are set up in their roles needs an overhaul before the finger is pointed at their lack of skill/abilities.

Account Management 52

Account Management Management Client Development Account Growth 52

Account Management Skills

FEBRUARY 6, 2023

There’s an account growth problem for agencies with hybrid account managers. When I say ‘hybrid’ I mean, you are responsible for account growth but you’re also responsible for delivering projects. Why does it create an account growth problem? Skillset a.

Account Management 52

Account Management Management Account Growth Leadership 52

Account Management Skills

SEPTEMBER 13, 2023

I speak to multiple account managers (AMs) every day. Hybrid’ AMs (project managing as well as responsible for account growth) particularly struggle. Account managers generally want to be more informed. And it frustrates them. Why is this stopping AMs thinking ahead?

Account Management 52

Account Management Management Account Growth Client Development 52

Arpedio

JANUARY 3, 2024

In the intricate world of business operations , the distinction between roles in sales and client management is pivotal. Specifically, sales positions such as Account Executive and Account Manager are critical in driving a business’s success. Who is an Account Executive? Who is an Account Manager?

Account Management 52

Account Management Management Acquisition Account Growth 52

Account Management Skills

FEBRUARY 15, 2024

I was chatting to one of my clients recently about the benefits of introducing account management in their agency for the first time. When you start an agency, typically you start with project management. As a small, agile team it makes sense for project managers to be responsible for client management.

Account Management 52

Account Management Management Account Growth Client Relationships 52

DemandFarm

OCTOBER 15, 2024

So is AI expected to eat up your Key Account Manager’s jobs as well? It depends on your Key Account Management (KAM) maturity level, your approach to your KAM program, your goals, and how you want to roll with the AI punches. The dreaded side instils fear that it will usurp the role of the Key Account Manager.

Key Account Management 52

Key Account Management Account Management Management Decision-making 52

SOAR Performance Group

DECEMBER 13, 2023

A challenging market in recent years has caused many companies to reconsider how they balance new account acquisition with existing customer expansion. Keep reading for 3 practical shifts your organization […] The post 3 Practical Ways to Optimize Account Growth appeared first on SOAR Performance Group.

Account Growth 59

Account Growth Acquisition Organization Marketing 59

Account Management Skills

DECEMBER 8, 2023

Why do account managers miss new account growth opportunities in client meetings? What are the key benefits (to the client) of an account manager asking great questions?: What are the key benefits (to the account manager) of asking the client great questions?

Account Management 52

Account Management Management Account Growth Client Relationships 52

Arpedio

JANUARY 5, 2024

At the heart of every thriving enterprise lies a keen focus on business relationship optimization , a task achieved through strategic roles that many might find overlapping—Account Management and Customer Success.

Account Management 52

Account Management Customer Success Management Energy and Utilities 52

Account Management Skills

JANUARY 26, 2023

While preparing for a seminar with David C Baker , I’ve been reflecting on what de-motivates account managers. Unlike many agency advisors, David has invested in profiling account managers. Not only could I recognise myself, but I have been training account managers since 2016 and can validate his findings.

Account Management 52

Account Management Management Account Growth Client Relationships 52

ProlifIQ

JUNE 21, 2023

Strategic Account Management in B2B Welcome to our comprehensive guide on strategic account management. Whether you’re an experienced strategic account manager or aspiring to become one, we share the knowledge and skills needed to excel in this critical role.

Account Management 52

Account Management Management Account Planning Stakeholders 52

Account Management Skills

MAY 14, 2024

Why do account managers not cross sell and upsell during client meetings? They realised that their front-line account managers weren’t set up for success in this area and/or they needed to upskill their entire team because they didn’t have account managers! How can account managers be more confident?

Account Management 52

Account Management Meetings Management Suppliers 52

Arpedio

APRIL 30, 2024

Understanding Account Growth Strategy In this section, we will take a closer look at the intricacies and purpose of account growth strategy. Understanding how to effectively implement this strategy is crucial for long-term success in maximizing your business growth and revenue.

Account Growth 52

Account Growth Client Relationships Business Growth CRM 52

Arpedio

JANUARY 11, 2023

How to Succeed With Account Management. Let’s show you how to get the most out of your account management! In this blog, we’ll break down the concept of account management, and why it’s so important in order to drive a successful business in today’s increasingly complex B2B industry. Back to blog.

Account Management 52

Account Management Management Key Account Management B2B 52

Account Management Skills

SEPTEMBER 11, 2023

What does this mean for account managers responsible for account growth?: What does this means for you? Saw success on a particular marketing activity and elected to spend more on it (36%) What this means for you: Are any campaigns / services working well for your clients right now?

Account Management 52

Account Management Management Account Growth Decision-making 52

Account Management Skills

DECEMBER 6, 2023

You can’t just expect clients to treat account managers as ‘trusted advisors’ because trust has to be earned. And high account manager turnover is expensive for the agency – both in terms of hiring costs – but also disruption to clients. Let’s look at the first point above.

Account Management 52

Account Management Leadership Management Account Growth 52

Account Management Skills

AUGUST 8, 2024

The account manager’s role is hard. It involves dealing with constant requests and issues from: Clients Colleagues working on the account Agency leaders Some days dealing with just one can be a challenge, let alone dealing with all three at once. Some argue it’s the hardest in the agency.

Account Management 40

Account Management Management Account Growth Leadership 40

PandaDoc

APRIL 21, 2023

Key accounts are the 20% of accounts that generate 80% of your company revenue. Before attempting to develop a key account management strategy, you must know how to identify these key accounts. Accurate identification will help you avoid rashly categorizing tail accounts as having strategic value.

Key Account Management 52

Key Account Management Account Management Management Prioritization 52

Account Management Skills

JANUARY 24, 2022

In a discussion in the LinkedIn Account Manager Group, I asked Account Managers “Can you recommend some of the best questions you ask your clients” Many Account Managers from different industries offered their suggestions based on their knowledge and experience. *Updated January 2022.

Account Management 52

Account Management Management Decision-making Account Growth 52

Janek Performance Group: Account Planning

JULY 13, 2021

One of the buzzphrases swirling around the sales stratosphere over the last few years is Strategic Account Management, or SAM. What is Strategic Account Management? Hence, the best strategic account manager is not necessarily your best sales rep (we’ll talk more about that later).

Account Management 52

Account Management Management Account Planning Interpersonal Skills 52

Account Management Skills

APRIL 4, 2024

Michael Farmer, a management consultant who has studied creative agencies for 30 years, said this during our recent interview : “Account managers need to be more like Bain consultants” He was referring to the fact that clients aren’t seeing an ROI from working with agencies.

Account Management 40

Account Management Management Account Growth Client Relationships 40

Account Manager Tips

DECEMBER 4, 2024

The post The 5 Client Priorities Behind Every Winning Sales Strategy first appeared on The KAM Coach How to create sales strategies that win every time: Focus on these 5 client priorities and deliver the results your clients truly care about The KAM Coach - Key Account Management Training, Coaching & Consulting

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Key Account Management Account Management Sales Management 130

Revegy

OCTOBER 16, 2018

While CRMs can serve as the global warehouse for customer data, they were not purpose built for KAM and they alone do not provide the actionable intelligence required to drive key accounts growth. Why CRMs Alone are not Adequate for Key Account Management. Empowers account managers to drive key account growth.

Key Account Management 40

Key Account Management Account Management CRM Management 40

Account Management Skills

AUGUST 31, 2021

. – and how you can differentiate yourself from any management consultancy that might be posing a threat to your client business. He also shared some top tips from his many years working in account management. I hope you enjoy this chat with Richard.

Account Growth 52

Account Growth Healthcare Management Account Management 52

Account Management Skills

MAY 20, 2024

Why the account manager ‘permission line’ is stopping growth When agency owners seek training for their account managers, they typically want to fix their team’s lack of ability to deliver good client service.

Account Management 52

Account Management Account Growth Client Relationships Profitability 52

Account Management Skills

NOVEMBER 7, 2022

I get to speak to a lot of account managers who work in creative agencies. And I get a lot of questions about how they can progress their career, how they can be better at the account management role, and some of the key things that are most important when it comes to being more efficient and more effective in the role.

Account Management 52

Account Management Management Suppliers Meetings 52

DemandFarm

OCTOBER 8, 2024

Key QBR Metrics to Track: Tracking the following metrics can help you gain valuable insights into the health and performance of your accounts, identify areas for improvement, and make data-driven decisions to strengthen your relationships and drive growth.

Account Growth 40

Account Growth Key Account Management Decision-making Stakeholders 40

Account Management Skills

NOVEMBER 27, 2023

Welcome to number 2 in my mini series of five bonus podcast episodes created to show you how to build an entrepreneurial mindset in your agency account managers. In this episode we’re looking at how to raise the value of account managers by taking them from an ‘order-taker’ to a trusted advisor.

Account Management 40

Account Management Management Account Growth Meetings 40

Account Management Skills

JUNE 19, 2024

Is the agency business model holding account managers back? Account managers are well placed to spot opportunities to bring clients relevant additional value; ideas, insights, perspective, trends, tech/legal news, other services – and have a conversation. Question: Why did you ditch your agency?

Account Management 52

Account Management Account Growth Profitability Management 52

Account Management Skills

NOVEMBER 29, 2023

Welcome to number 4 in my mini series of five bonus podcast episodes created to show you how to build an entrepreneurial mindset in your agency account managers. Why do so many account managers miss out on new account growth opportunities in client meetings?

Account Management 40

Account Management Management Account Growth Meetings 40