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Sales vs. Account Management: What Every Sales Leader Needs to Know

Brooks Group

Understanding the difference between landing new business and managing existing accounts is critical for your sales organizations success. On the surface, sales and account management have similar goals: Build strong relationships with customers and increase profitable revenue.

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What is Key Account Management? (It’s Not What You Think)

Account Manager Tips

Definition of key account management. If you're not sure what key account management is, don't worry, you're not alone. In other words, spend more of your time and resources on the clients with the best growth potential. Before we get to that, let me explain how key account management became a business strategy.

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Is it Time to Fire Your Key Account Manager?

DemandFarm

So is AI expected to eat up your Key Account Manager’s jobs as well? It depends on your Key Account Management (KAM) maturity level, your approach to your KAM program, your goals, and how you want to roll with the AI punches. The dreaded side instils fear that it will usurp the role of the Key Account Manager.

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5 Obstacles to Successful Key Account Growth

Revegy

Why isn’t everyone successful when it comes to key account management? The 5 Challenges of Growing Key Accounts. Key accounts are complex, dynamic clients that continuously evolve. In other words, your key accounts are rewarding business to vendors they view as “strategic partners.” 2. Globalization.

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Account Growth Strategy: What it is and How to Use it

Arpedio

Understanding Account Growth Strategy In this section, we will take a closer look at the intricacies and purpose of account growth strategy. Understanding how to effectively implement this strategy is crucial for long-term success in maximizing your business growth and revenue.

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Account Management vs Customer Success Explained

Arpedio

At the heart of every thriving enterprise lies a keen focus on business relationship optimization , a task achieved through strategic roles that many might find overlapping—Account Management and Customer Success.

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RevOps Best Practices: An Ultimate Guide for Revenue Growth in 2025

DemandFarm

This cost-saving benefit is achieved by streamlining processes and eliminating inefficiencies, allowing marketing teams to allocate resources more effectively RevOps is more than just a framework—it’s the backbone of transformative business strategies like Account-Based Marketing (ABM), Product-Led Growth (PLG), and advanced sales enablement.