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Understanding the difference between landing new business and managing existing accounts is critical for your sales organizations success. On the surface, sales and accountmanagement have similar goals: Build strong relationships with customers and increase profitable revenue.
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In this episode, I talk to Alex Raymond from Kapta about everything to do with accountmanagement processes. Not project management systems, not CRM systems, but having a dedicated system to guide the agency accountmanagement team, when it comes to managing and delve developing existing client relationships.
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