Account Growth Account Planning B2B 
Account Manager Tips
MARCH 23, 2021
Key account management is the secret to grow revenue and customer retention. Importance of key account management Existing business is cheaper and more profitable than new business. Account growth, renewals and advocacy are difficult for indirect suppliers because procurement focus on spend management. Pass it on.
ProlifIQ
APRIL 21, 2023
Account Planning Growth Strategy For businesses looking to grow their revenue and achieve their goals, an effective account growth strategy is essential. This strategy involves developing a comprehensive plan to manage and grow the customer accounts that are critical to the business’s success.
Revegy
OCTOBER 2, 2019
of sales organizations don’t take advantage of account planning to grow their strategic accounts. When you’re looking at the far-reaching efforts of enterprise accounts, staying ahead is a herculean task. Technology is key to understanding, managing, and optimizing revenue in your key accounts.
ProlifIQ
APRIL 3, 2023
Account Planning Tools For B2B Sales Teams Is your sales team building plans in slide decks, or spreadsheets, or storing key information about your stakeholders and accounts that isn’t easy to find? Do accounts churn when 1-2 main supporters move on? One key account planning tool is multi-threading.
Janek Performance Group: Account Planning
OCTOBER 25, 2023
In B2B selling, we often focus on new accounts. This makes account planning essential. More than upselling and cross-selling, account planning is partnering with existing clients. Altify notes account planning has increased from 36 percent of companies in 2013 to 50 percent today.
DemandFarm
MARCH 31, 2025
The One-Door Problem: A Narrow, Internalized View of the Market Yet, CRM-native KAM assumes that key account intelligence is a closed-loop systemone that begins and ends with internal sales data. Key account growth is driven by external forces: Market shifts that redefine customer needs. The reality is far more complex.
DemandFarm
DECEMBER 27, 2024
DemandFarm DemandFarm is purpose-built for key account managers, particularly for those who manage complex account-based sales processes. Tailored specifically for Key Account Managers (KAMs), it addresses inefficiencies in traditional methods of account planning by offering a comprehensive toolkit for strategic account management.
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