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Monitoring Progress against KPIs GrowthPlanning: Do they proactively work with economic decision makers to co-create value-driven growthplans? Cultural Fit: Do they understand the importance of stakeholder alignment, including champions and detractors, within each client organization?
According to a CSO Insights study, companies that engage in effective ongoing key accountplanning have win rates nearly double that of companies without a formal process. What would a 9 to 11-point increase to your key accountgrowth mean for your organization? The Strategic Cost of Key Accounts.
. #6 Customers Need to be at the Forefront of Everything you do When you put the customer in the center, and you bring cross-functional resources into the accountplanning process, amazing things happen. This further emphasized the importance of proactive and regular customer engagement to drive accountgrowth.
A reminder also that my next Account Accelerator programme starts on 23rd of September. This is a transformational programme for agency account managers and account directors to take your agency from unpredictable project revenue to more predictable accountgrowth. I need automated accountplan.
Set objectives & strategy A SAM should create a sensible and sustainable strategy for strategic accounts, help develop the accountplan, and build buy-in across the organization. AI tools to augment the SAM might include: Embedded tools to predict strategic accountgrowth areas. Accountplanning automation.
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