Revegy

MAY 14, 2018

According to a CSO Insights study, companies that engage in effective ongoing key account planning have win rates nearly double that of companies without a formal process. What would a 9 to 11-point increase to your key account growth mean for your organization? The Strategic Cost of Key Accounts.

Co-Creation 53

Co-Creation Key Account Management Account Management Account Planning 53

Account Management Skills

AUGUST 24, 2021

A reminder also that my next Account Accelerator programme starts on 23rd of September. This is a transformational programme for agency account managers and account directors to take your agency from unpredictable project revenue to more predictable account growth. Do we have plans in place?

Account Management 98

Account Management Management Account Planning Co-Creation 98

Janek Performance Group: Account Planning

JULY 13, 2021

Hence, the best strategic account manager is not necessarily your best sales rep (we’ll talk more about that later). Why should we use strategic account management? Because it’s often the single best way to guarantee long-term profitability and existence for your organization.

Account Management 52

Account Management Management Account Planning Interpersonal Skills 52

ProlifIQ

JUNE 21, 2023

Account managers are tasked with managing these accounts, serving as the main point of contact, and ensuring that the customers achieve the outcomes that they purchased your tool or service for. This alignment helps in driving sustainable growth and ensuring the overall success of the strategic account management program.

Account Management 52

Account Management Management Account Planning Stakeholders 52

PandaDoc

APRIL 21, 2023

As a business discipline, it refers to the process of identifying or targeting key accounts, which have strategic value, and developing a deeper, more meaningful, and mutually beneficial relationship with them. Key accounts deliver huge revenue and profitability compared to other clients in your business portfolio.

Key Account Management 52

Key Account Management Account Management Management Prioritization 52

ProlifIQ

AUGUST 17, 2023

Introduction: In the dynamic landscape of B2B sales, adopting innovative strategies is essential for sustained growth and profitability. This method focuses on acquiring new customers while simultaneously nurturing existing accounts to drive expansion and increase company revenue.

Acquisition 52

Acquisition Customer Success Stakeholders Profitability 52

Arpedio

JANUARY 5, 2024

Key Responsibilities of Account Managers Account managers are entrusted with a variety of responsibilities that collectively aim to fortify the client-agency relationship. A robust engagement approach that blends the strengths of account management and customer success is indispensable.

Account Management 52

Account Management Customer Success Management Energy and Utilities 52

Arpedio

JANUARY 11, 2023

Through proper account management, you are allowed to focus more on your efforts of generating business through existing accounts, instead of spending all your time trying to engage with new ones. It’s safe to say that when it comes to building long-term account relationships, your sales process is extremely important.

Account Management 52

Account Management Management Key Account Management B2B 52

Account Management Skills

MARCH 20, 2023

I have worked in many different kinds of assets of account management, I mean the full spectrum, I have done roles, which have been very hybrid and touched a little bit on project delivery and account management. The AM role for me, I rely on the account manager to have an eye on the future. So that’s it.

Digitalization 52

Digitalization Account Management Decision-making Management 52

SmartKarrot

APRIL 7, 2023

Operational account planning, including capacity planning and account segmentation. The staff should be coached, mentored, and guided in building consultative and problem-solving account skills. Make contact with new customers to offer a satisfying onboarding experience and determine their potential accounts.

Customer Success 19

Customer Success Value Proposition Account Growth Acquisition 19

SmartKarrot

APRIL 7, 2023

Operational account planning, including capacity planning and account segmentation. The staff should be coached, mentored, and guided in building consultative and problem-solving account skills. Make contact with new customers to offer a satisfying onboarding experience and determine their potential accounts.

Customer Success 19

Customer Success Value Proposition Account Growth Acquisition 19

Account Management Skills

MARCH 23, 2021

I’ve asked Simon to share with us a little bit more about the role of a planner in an agency, how they work with the account management team, how it adds value to clients and leads to client retention and at what point an agency should consider having one. Wow, I didn’t realise that you had another agency beforehand.

Account Management 52

Account Management Banking Advertising Profitability 52

SmartKarrot

NOVEMBER 25, 2020

Lead the CSMs through the development and management of strategic account plans and business reviews that can be used to create internal and customer alignment with their desired outcomes. Manage large enterprise accounts including account growth and driving product utilization.

Customer Success 10

Customer Success Onboarding Stakeholders Account Growth 10

Arpedio

FEBRUARY 17, 2025

To sustain profitable growth, Sodexo recognized that it needed to combine its service excellence with a more structured, data-driven approach to account strategy. The shift to an account-based sales model enabled them to: Focus on high-value accounts while maintaining service quality.

Account Planning 52

Account Planning Prioritization Leadership Decision-making 52