Account Management Skills

MARCH 27, 2024

It’s also enlightening if you work in an agency and you want to understand the process of mergers and acquisitions. They want more predictable client retention and growth, which is less expensive than pitching for new business. And ultimately, what they are looking for are three things.

Account Growth 52

Account Growth Account Management Acquisition Management 52

Geehan Group

APRIL 7, 2017

Opportunity : Evaluating your sales and marketing mix today re-prioritizing the balance of acquisition to account growth can make a huge difference in top and bottom line results. If that sounds like your firm, don’t fret. Even carpools and Karaoke can be cool (thanks to James Corden ).

Account Growth 52

Account Growth Acquisition Leadership Profitability 52

Account Manager Tips

NOVEMBER 9, 2020

With customer acquisition costs rising it's important you do what you can to salvage the relationship and convince them to stay. All that leads to are long conversations about why that may put your relationship at risk. Read: Losing Clients Hurts What do you say to a client that is leaving?

Negotiation 130

Negotiation Account Management Key Account Management Communication 130

Mike Kunkle

OCTOBER 8, 2023

Customer Experience: Sustaining Growth Through Satisfaction Customer service, support, success, and/or experience – by whatever name you call these teams – are the guardians of revenue retention and the connective tissue for account growth.

Customer Experience 130

Customer Experience Profitability Decision-making Marketing 130

ProlifIQ

APRIL 3, 2023

Strategic account planning (top 5-10% of your accounts) will have clear visuals and reporting on where the best opportunities are for account growth. Retention Finally, retention strategy is an important account planning tool that helps sales teams keep their existing customers engaged and satisfied.

Account Planning 52

Account Planning Stakeholders CRM Decision-making 52

ProlifIQ

AUGUST 17, 2023

According to Gartner, companies that prioritize customer retention and expansion can achieve up to 95% higher profits compared to those that focus solely on acquisition. Account planning will lead to new opportunities and eventually account growth.

Acquisition 52

Acquisition Customer Success Stakeholders Profitability 52

Arpedio

JANUARY 5, 2024

Their duties extend from strategic account planning , which involves crafting tailored solutions that resonate with the client’s specific challenges and ambitions, to actively seeking opportunities for account growth through cross-selling or upselling.

Account Management 52

Account Management Customer Success Management Energy and Utilities 52

ProlifIQ

JANUARY 27, 2022

mergers, acquisitions, downsizing, expansion). That means not only talking with your contacts regularly but paying close attention to the ebbs and flows within the account that they’re revealing to you (or hinting at). . This wide range of variations includes (but isn’t limited to): Budget cycles. Buying timelines.

Account Planning 52

Account Planning Stakeholders B2B Key Account Management 52

DemandFarm

MAY 12, 2023

Since customer acquisition has changed within the B2B sphere, the sales funnel is a bit outdated. This stream is also the biggest contributor for the account growth. One of the main issues with the sales funnel, especially in the B2B industry, is that the customer journey is no longer linear.

B2B 52

B2B Key Account Management Account Management Manufacturing 52

SmartKarrot

DECEMBER 21, 2021

Guide the development, execution, and maintenance of tailored Account Growth Plan and Playbook. Manage strategy development and execution across multiple digital acquisition disciplines, including search, retail media, display, and other programmatic channels.

Customer Success 3

Customer Success Retail Stakeholders Account Management 3

SmartKarrot

APRIL 7, 2023

Own customer success, encompassing acquisition, use of the product, and retention. Operational account planning, including capacity planning and account segmentation. The staff should be coached, mentored, and guided in building consultative and problem-solving account skills. Assemble and keep a top-performing team.

Customer Success 19

Customer Success Value Proposition Account Growth Acquisition 19

SmartKarrot

APRIL 7, 2023

Own customer success, encompassing acquisition, use of the product, and retention. Operational account planning, including capacity planning and account segmentation. The staff should be coached, mentored, and guided in building consultative and problem-solving account skills. Assemble and keep a top-performing team.

Customer Success 19

Customer Success Value Proposition Account Growth Acquisition 19

Account Management Skills

AUGUST 24, 2021

A reminder also that my next Account Accelerator programme starts on 23rd of September. This is a transformational programme for agency account managers and account directors to take your agency from unpredictable project revenue to more predictable account growth.

Account Management 98

Account Management Management Account Planning Co-Creation 98

SmartKarrot

MAY 27, 2020

Around 88% of the account managers believe that providing above-and-beyond customer services is the surest way to drive growth, but it isn’t. . Key Account Management Training by RAIN Group . Account managers face a very common dilemma – choose between customer acquisition and customer retention.

Account Management 10

Account Management Management Key Account Management Account Growth 10

SmartKarrot

JANUARY 28, 2021

Provide the focal point for the Sales teams in EMEA and Americas businesses to run demos, onboarding, account growth, troubleshooting and retention activities. Experience hiring CS roles with support of talent acquisition. Support the team with the onboarding of new CS team members.

Customer Success 10

Customer Success Onboarding Stakeholders Account Growth 10

SmartKarrot

FEBRUARY 26, 2021

Start with founding date, revenue, funding, employee count, account growth, etc. Check for mergers or acquisition history to know the way it is moving. Dive deep into their customer acquisition strategy , sales and go-to-market strategy. Understand competitor sales tactics, value propositions, design.

Value Proposition 10

Value Proposition Acquisition Media Suppliers 10

Account Management Skills

NOVEMBER 2, 2021

If you’re in an agency account management role, and you’re responsible for forecasting and firming up the account growth, I’m running my next Account Accelerator programme starting on 27th January 2022. We talk about: why it’s useful to know who could be looking at your profile. Jenny 02:54.

Account Management 72

Account Management Decision-making Meetings Management 72

SmartKarrot

MARCH 8, 2022

She is a growth leader who passionately follows the human-first approach. An advocate for inclusion and diversity, Dana is proficient in scaling businesses with the help of customer acquisition and retention. Daphne Lopes. Keri Keeling. Ronni Gaun.

Customer Success 21

Customer Success Co-Creation Customer Experience Leadership 21

Account Management Skills

MARCH 23, 2021

So there’s a lot of companies who are on the acquisition trail, and that prevents that presents itself a distinctive problem because, , how do you integrate an organisation into a larger and swallow it up? And it keeps the agency relevant, it helps to do, it should fuel the account growth plans and things like that.

Account Management 52

Account Management Banking Advertising Profitability 52

SmartKarrot

OCTOBER 12, 2022

Customer acquisition costs (CAC) have increased by 50% over the previous five years, according to ProfitWell. To prevent churn or the gradual loss of customers, account managers must strive to deliver excellent service and guarantee buyer success. Sales is frequently in charge of account growth and retention in enterprises.

B2B 10

B2B Onboarding Customer Success B2C 10

SmartKarrot

OCTOBER 13, 2022

Inside the company, the CSM should be the one to spot potential account growth opportunities, notify the salesperson or account manager of the opportunity, and give them all the details and context they need to expedite the negotiation and closing process. You might also like: What is Expansion Revenue?

Account Management 10

Account Management Customer Success Management Negotiation 10

Account Management Skills

MARCH 29, 2021

Now if you are an account manager, and you want to raise your value, increase your confidence, improve your consultancy skills, and grow your existing accounts, then come and join me at the Account Accelerator Programme. The next one starts on 15th April. I’ll see you on the next episode.

Account Management 40

Account Management Management Client Relationships Decision-making 40