B2B Revenue and the (Ir)relevance of the Funnel
DemandFarm
MAY 12, 2023
One of the main issues with the sales funnel, especially in the B2B industry, is that the customer journey is no longer linear. Customers come in at any stage and often jump stages or move back & forth between them. Since customer acquisition has changed within the B2B sphere, the sales funnel is a bit outdated.
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