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Developing rapport: Identify a buyers behavior style and tailor your communication to match. Account management training should emphasize the following skills: Relationship building and maintenance: Cultivate strong, long-term connections with key stakeholders through consistent communication and value delivery.
It also includes chapters on how to brainstorm with teams and communicate your findings to convince your audience and get them to take action! I loved this book - it follows a 7-step technique to problem solving and uses a visual system to help you break down and understand all the moving parts. (I
It’s not just about listing features, but about communicating the core of your offerings and the problems they solve. It allows you to deliver personalized and timely communications, monitor engagement, assess intent, score leads, and nurture them on a larger scale.
Here’s how: Whitespace Identification: AI ranks leads by conversion likelihood, helping KAMs focus on high-potential accounts and uncover untapped opportunities. Predictive Analytics: AI forecasts accountgrowth and churn, empowering teams to take proactive action.
Who is an Account Executive? An Account Executive is primarily responsible for generating new business for the company. Tasked with the acquisition of new clients, they navigate the initial stages of the sales hierarchy , strategically moving leads through the sales funnel to close deals. Who is an Account Manager?
Define the context, your communication strategy, negotiation tactics and contingency plans in the event of an escalation. The let your client know a formal communication will follow and to reach out with questions. Your company says to get the price rise across the line while your clients refuse to accept. Now what? . Idea in brief.
It’s not just about listing features, but about communicating the core of your offerings and the problems they solve. It allows you to deliver personalized and timely communications, monitor engagement, assess intent, score leads, and nurture them on a larger scale.
Strategic account planning (top 5-10% of your accounts) will have clear visuals and reporting on where the best opportunities are for accountgrowth. Retention Finally, retention strategy is an important account planning tool that helps sales teams keep their existing customers engaged and satisfied.
Their duties extend from strategic account planning , which involves crafting tailored solutions that resonate with the client’s specific challenges and ambitions, to actively seeking opportunities for accountgrowth through cross-selling or upselling. These communication styles shape divergent reporting structures.
According to Gartner, companies that prioritize customer retention and expansion can achieve up to 95% higher profits compared to those that focus solely on acquisition. Account planning will lead to new opportunities and eventually accountgrowth.
Since customer acquisition has changed within the B2B sphere, the sales funnel is a bit outdated. This stream is also the biggest contributor for the accountgrowth. Specialized Key Account Management tools like DemandFarm come in handy to identify whitespaces and harness key relationships.
Guide the development, execution, and maintenance of tailored AccountGrowth Plan and Playbook. Manage strategy development and execution across multiple digital acquisition disciplines, including search, retail media, display, and other programmatic channels. Manage day-to-day communication, answer questions, and solve issues.
Own customer success, encompassing acquisition, use of the product, and retention. Operational account planning, including capacity planning and account segmentation. The staff should be coached, mentored, and guided in building consultative and problem-solving account skills. Assemble and keep a top-performing team.
Own customer success, encompassing acquisition, use of the product, and retention. Operational account planning, including capacity planning and account segmentation. The staff should be coached, mentored, and guided in building consultative and problem-solving account skills. Assemble and keep a top-performing team.
A reminder also that my next Account Accelerator programme starts on 23rd of September. This is a transformational programme for agency account managers and account directors to take your agency from unpredictable project revenue to more predictable accountgrowth. I didn’t really communicate it to anybody.
If you’re in an agency account management role, and you’re responsible for forecasting and firming up the accountgrowth, I’m running my next Account Accelerator programme starting on 27th January 2022. And then lovely people, warm and communicative, let’s put them over there. Jenny 02:54.
Provide the focal point for the Sales teams in EMEA and Americas businesses to run demos, onboarding, accountgrowth, troubleshooting and retention activities. Experience hiring CS roles with support of talent acquisition. Work/align very closely with the Account Management teams and assist in closure as needed.
Start with founding date, revenue, funding, employee count, accountgrowth, etc. Check for mergers or acquisition history to know the way it is moving. Dive deep into their customer acquisition strategy , sales and go-to-market strategy. Are they communicating with their customers through webinars, videos, or podcasts?
She is a growth leader who passionately follows the human-first approach. An advocate for inclusion and diversity, Dana is proficient in scaling businesses with the help of customer acquisition and retention. As a communicator, strategist, and leader, Lauren has been an agent of growth and success to many businesses.
Then you’ve got project management, which is obviously about being really super organised, great communication skills, all those sorts of things, resource management in terms of people and then finally and really, really super important, of course, is budget management. What do you do? Do you kill it? I think is a contributing factor.
Inside the company, the CSM should be the one to spot potential accountgrowth opportunities, notify the salesperson or account manager of the opportunity, and give them all the details and context they need to expedite the negotiation and closing process. Easy and effortless communication. What are the aches and pains?
Now if you are an account manager, and you want to raise your value, increase your confidence, improve your consultancy skills, and grow your existing accounts, then come and join me at the Account Accelerator Programme. So, there are some people, maybe 20% of account people who are really good at PMing as well.
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