Remove Account Growth Remove Acquisition Remove Profitability
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Rethinking Enablement for the Future: The Power of Commercial Effectiveness Integration

Mike Kunkle

The cross-functional alignment ensures every department synchronizes efforts to drive profitable growth. Customer Experience is the golden thread that weaves together acquisition, retention, and advocacy. Happy customers become loyal advocates, driving referrals and solidifying the foundation for long-term profitability.

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Rethinking Enablement for the Future: The Power of Commercial Effectiveness Integration

Mike Kunkle

The cross-functional alignment ensures every department synchronizes efforts to drive profitable growth. Customer Experience is the golden thread that weaves together acquisition, retention, and advocacy. Happy customers become loyal advocates, driving referrals and solidifying the foundation for long-term profitability.

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Customer Retention is 24K Magic

Geehan Group

Getting your current customers buying more of your stuff means it’s harder for them to leave you (increased switching cost) and current customers are much less likely to bid out your work (increasing profitability). Shouldn’t you evaluate how your how you are spending your sales and marketing dollars?

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Account Planning Tools

ProlifIQ

Strategic account planning (top 5-10% of your accounts) will have clear visuals and reporting on where the best opportunities are for account growth. Retention Finally, retention strategy is an important account planning tool that helps sales teams keep their existing customers engaged and satisfied.

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How to Build a Land and Expand Strategy

ProlifIQ

Introduction: In the dynamic landscape of B2B sales, adopting innovative strategies is essential for sustained growth and profitability. This method focuses on acquiring new customers while simultaneously nurturing existing accounts to drive expansion and increase company revenue.

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Account Management vs Customer Success Explained

Arpedio

Their duties extend from strategic account planning , which involves crafting tailored solutions that resonate with the client’s specific challenges and ambitions, to actively seeking opportunities for account growth through cross-selling or upselling.

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How to systemise account management in your agency, with Alex Raymond

Account Management Skills

A reminder also that my next Account Accelerator programme starts on 23rd of September. This is a transformational programme for agency account managers and account directors to take your agency from unpredictable project revenue to more predictable account growth. Do we have plans in place?