article thumbnail

Account Growth Strategy

ProlifIQ

Account Planning Growth Strategy For businesses looking to grow their revenue and achieve their goals, an effective account growth strategy is essential. This strategy involves developing a comprehensive plan to manage and grow the customer accounts that are critical to the business’s success. What worked?

article thumbnail

5 Obstacles to Successful Key Account Growth

Revegy

Large enterprise clients – your key accounts – are transforming rapidly to keep pace with the complexities of globalization and digitization. While the promise of key account growth and profitability is ripe for the taking, key clients offer growth opportunities to strategic partners who can help them grow and compete.

article thumbnail

9 Unexpected Reasons Why Key Account Management is Important

Account Manager Tips

Key account management is the secret to grow revenue and customer retention. Importance of key account management Existing business is cheaper and more profitable than new business. Account growth, renewals and advocacy are difficult for indirect suppliers because procurement focus on spend management. Pass it on.

article thumbnail

Top 5 B2B Sales Collateral You Need

Account Manager Tips

Learn the top 5 sales collateral items every B2B seller needs to effectively engage modern buyers.

B2B 100
article thumbnail

Breaking Free: Why Key Account Management Must Escape Your CRM’s Gravity

DemandFarm

The One-Door Problem: A Narrow, Internalized View of the Market Yet, CRM-native KAM assumes that key account intelligence is a closed-loop systemone that begins and ends with internal sales data. Key account growth is driven by external forces: Market shifts that redefine customer needs. The reality is far more complex.

article thumbnail

Mastering B2B Enterprise Sales: 4 Strategies to Focus your B2B Sales Team

Revegy

B2B enterprise sales usually take six months or more, as they involve multiple stakeholders and big money—just some of the challenges sales teams face in the enterprise space. Selling to enterprises requires a strategic and focused approach beyond traditional SMB tactics.

B2B 52
article thumbnail

RevOps Best Practices: An Ultimate Guide for Revenue Growth in 2025

DemandFarm

Case Study Example: Consider a B2B tech company that adopts RevOps and integrates its CRM system across departments. Here’s how: Whitespace Identification: AI ranks leads by conversion likelihood, helping KAMs focus on high-potential accounts and uncover untapped opportunities.