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5 Obstacles to Successful Key Account Growth

Revegy

If a key account stakeholder isn’t happy with your performance, the search for a replacement is relatively simple. Just as you are working to adapt and support your strategic accounts, your clients are responsive to their customers’ needs. In the information age, there’s a much smaller window of error.

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Account Growth Strategy

ProlifIQ

Account Planning Growth Strategy For businesses looking to grow their revenue and achieve their goals, an effective account growth strategy is essential. This strategy involves developing a comprehensive plan to manage and grow the customer accounts that are critical to the business’s success. What worked?

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Breaking Free: Why Key Account Management Must Escape Your CRM’s Gravity

DemandFarm

But Key Account Management is more than just structured datait requires real-time insights from multiple sources. Conversations, stakeholder engagement, external market intelligence, and predictive signals all play a crucial role in shaping long-term growth. Key Account Management is not an extension of sales.

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Mastering B2B Enterprise Sales: 4 Strategies to Focus your B2B Sales Team

Revegy

B2B enterprise sales usually take six months or more, as they involve multiple stakeholders and big money—just some of the challenges sales teams face in the enterprise space. Selling to enterprises requires a strategic and focused approach beyond traditional SMB tactics.

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Five Best Sales Acceleration Tools in 2025

DemandFarm

Tailored specifically for Key Account Managers (KAMs), it addresses inefficiencies in traditional methods of account planning by offering a comprehensive toolkit for strategic account management. This depth of insights ensures your strategy aligns with the unique needs of each account. Heres how DemandFarm works: 1.

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RevOps Best Practices: An Ultimate Guide for Revenue Growth in 2025

DemandFarm

Case Study Example: Consider a B2B tech company that adopts RevOps and integrates its CRM system across departments. Key accounts often contribute significantly to revenue, making real-time insights into customer health, segmentation, and engagement vital.

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B2B Revenue and the (Ir)relevance of the Funnel

DemandFarm

Is the B2B Sales Funnel relevant anymore? One of the main issues with the sales funnel, especially in the B2B industry, is that the customer journey is no longer linear. Since customer acquisition has changed within the B2B sphere, the sales funnel is a bit outdated. Prospects no longer enter at just the top of the funnel.

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