Account Management Skills

JANUARY 13, 2025

In this episode Jenny breaks down the three key areas to focus on if you want to maximise the growth of your existing client accounts in 2025: Client-centric account growth 1. They have client development plans in place and work differently with ‘growth’ clients than maintenance clients.

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Account Growth Client Development Account Management Management 52

Account Manager Tips

MAY 25, 2021

Clients developed a strong relationship with their suppliers and enjoyed greater benefits. And everyone was happy (mostly - some clients are never satisfied!). Key Account Management Concepts. Not all customers are key accounts. The key account manager isn't the sole face of the business to the customer.

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Account Management Skills

SEPTEMBER 13, 2023

Do you struggle to think ahead about your clients? I speak to multiple account managers (AMs) every day. Hybrid’ AMs (project managing as well as responsible for account growth) particularly struggle. Lack of account growth culture or process Account growth is a process like any other agency process.

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Account Management Skills

FEBRUARY 22, 2024

Paint a picture of the client’s future business and provide an ROI on the relationship – so they can have client improvement conversations ( according to Gartner ) Be knowledgeable, professional and efficient when it comes to delivering the agency’s service but also proactive with suggesting new, business-relevant ideas and insight (..)

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Account Management Skills

JANUARY 21, 2022

So, know your customer, help them get to their goals” For agency account managers a client development plan template can help guide you through the types of questions you should be asking about your client’s business to help you identify their challenges and provide appropriate solutions.

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Arpedio

JANUARY 11, 2023

Now that you have your key account partners established, the next step is to develop valuable relationships that will last. When you understand your clients’ motivation and needs, you can easily develop meaningful relationships that in return will give long-lasting key accounts.

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ProlifIQ

JUNE 21, 2023

Account managers are tasked with managing these accounts, serving as the main point of contact, and ensuring that the customers achieve the outcomes that they purchased your tool or service for.

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