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Clientsdeveloped a strong relationship with their suppliers and enjoyed greater benefits. And everyone was happy (mostly - some clients are never satisfied!). Key Account Management Concepts. Valueproposition. Create a differentiated valueproposition for key accounts. Kurzrock, W.
Account managers are tasked with managing these accounts, serving as the main point of contact, and ensuring that the customers achieve the outcomes that they purchased your tool or service for. This approach helps maximize revenue potential and strengthen the account’s overall valueproposition.
Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships. Kapta is a key account management platform. We chatted about: – the importance of having a clientdevelopment plan.
It provides your team with the guidance and ‘how-to’ on nurturing the relationships and managing the multiple moving parts in an account. Designing an Effective Playbook for Large-Scale ClientsDeveloping an effective playbook for managing large-scale clients helps in driving consistent accountgrowth and sentiment.
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