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What is Key Account Management? (It’s Not What You Think)

Account Manager Tips

Sales people won the clients. Key account managers kept them. More resources and attention on the needs of existing customers changed client relationships. Limited access to the client and usually via gatekeepers Preferred Partner. If you do, they're good candidates to become your key accounts. For everyone.

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Account Growth Strategy: What it is and How to Use it

Arpedio

Understanding Account Growth Strategy In this section, we will take a closer look at the intricacies and purpose of account growth strategy. Understanding how to effectively implement this strategy is crucial for long-term success in maximizing your business growth and revenue.

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15 Reasons Why You Might be a Bad Account Manager

Account Manager Tips

Send useful information that is valuable to your clients and stimulates conversation. Client relationships aren't built over email - so pick up the phone once in a while or setup a face-to-face meeting. No follow up The fastest way for a key account manager to lose credibility and trust is not following up.

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The Ultimate Guide to Build a Top Performing Key Account Management Team from Scratch

DemandFarm

Strategic Planning Account-specific growth strategy alignment with account goals Collaboration with economic decision makers on long-term objectives Responsiveness to shifts in account strategy 4.

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Sales Enablement Automation: 8 Ways Automation Can Streamline It

DemandFarm

A well-tuned system can mean the difference between a team that’s reactive and one that’s actively driving account growth. Automation elevates this by streamlining processes, freeing up reps to focus on high-value activities like building relationships and uncovering growth opportunities.

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The Ultimate Business Compliment to Improve Your Sales Performance

The Center for Sales Strategy

Practicing effective communication and showing appreciation can strengthen client relationships. You need to have good relationships with clients to help your business grow and succeed. If they have helped you, make sure you compliment them as that contributes to improving sales performance through referrals.

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What it takes to grow your existing agency client business

Account Management Skills

The study revealed a difference between what account managers believed was required to grow an account and what actually did. They found the prevailing mindset among AMs (88% in fact) was if they went ‘above and beyond’ on service, it lead to account growth.