article thumbnail

What is Key Account Management? (It’s Not What You Think)

Account Manager Tips

Sales people won the clients. Key account managers kept them. More resources and attention on the needs of existing customers changed client relationships. Limited access to the client and usually via gatekeepers Preferred Partner. If you do, they're good candidates to become your key accounts. For everyone.

article thumbnail

Account Growth Strategy: What it is and How to Use it

Arpedio

Understanding Account Growth Strategy In this section, we will take a closer look at the intricacies and purpose of account growth strategy. Understanding how to effectively implement this strategy is crucial for long-term success in maximizing your business growth and revenue.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

15 Reasons Why You Might be a Bad Account Manager

Account Manager Tips

Send useful information that is valuable to your clients and stimulates conversation. Client relationships aren't built over email - so pick up the phone once in a while or setup a face-to-face meeting. No follow up The fastest way for a key account manager to lose credibility and trust is not following up.

article thumbnail

The Ultimate Business Compliment to Improve Your Sales Performance

The Center for Sales Strategy

Practicing effective communication and showing appreciation can strengthen client relationships. You need to have good relationships with clients to help your business grow and succeed. If they have helped you, make sure you compliment them as that contributes to improving sales performance through referrals.

article thumbnail

What it takes to grow your existing agency client business

Account Management Skills

The study revealed a difference between what account managers believed was required to grow an account and what actually did. They found the prevailing mindset among AMs (88% in fact) was if they went ‘above and beyond’ on service, it lead to account growth.

article thumbnail

Yes, You Can Improve Professional Services Margins AND the Relationship

Vantage Partners

Some firms try to rectify the situation by creating fairly strong disincentives for write-offs, which only serves to put partners, MDs, and others responsible for account growth and health firmly between a rock and a hard place. It starts by understanding the myriad contributors to write-offs in a typical project.

article thumbnail

How agencies stand out or die, with Gareth Healey

Account Management Skills

If you want to know the quickest and easiest ways that are working right now for other agencies, check out the details of my Account Accelerator programme. It’s a year long coaching and training programme for those responsible for account growth in the agency who are managing those client relationships on a day to day basis.