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Seven key drivers of strategic account management to helps SAMs leverage customer insights and co-create value in the face of industry disruptions. The post The Essential Seven Factors for Unlocking Strategic AccountGrowth appeared first on Strategic Account Management Association.
Monitoring Progress against KPIs Growth Planning: Do they proactively work with economic decision makers to co-create value-driven growth plans? Measuring Success and Adapting for Continuous Improvement To gauge performance, successful account teams track metrics like client retention, accountgrowth, and client satisfaction.
What would a 9 to 11-point increase to your key accountgrowth mean for your organization? The Strategic Cost of Key Accounts. Customers expect value co-creation. Are you over-dependent on individuals who own all the account intelligence and relationships?
. #6 Customers Need to be at the Forefront of Everything you do When you put the customer in the center, and you bring cross-functional resources into the account planning process, amazing things happen. This further emphasized the importance of proactive and regular customer engagement to drive accountgrowth.
A reminder also that my next Account Accelerator programme starts on 23rd of September. This is a transformational programme for agency account managers and account directors to take your agency from unpredictable project revenue to more predictable accountgrowth.
Set objectives & strategy A SAM should create a sensible and sustainable strategy for strategic accounts, help develop the account plan, and build buy-in across the organization. AI tools to augment the SAM might include: Embedded tools to predict strategic accountgrowth areas. But there are risks.
Diana also co-created the ‘Open Book of Customer Success,’ a free workspace with all the resources to help Customer Success professionals. She is the co-founder of ePesos, which required her to build the Customer Success team from scratch. In turn, Diana helps her clients’ businesses grow. Like what you are reading? Erika Villarreal.
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