DemandFarm

NOVEMBER 22, 2024

Do you know how the top key account managers (KAMs) become the top KAMs? They don’t just respond to an account’s needs—they anticipate them, creating proactive strategies that build trust and deepen relationships. Getting there requires more than assuming the role.

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Key Account Management Account Management Management Stakeholders 52

DemandFarm

MARCH 31, 2025

For years, Key Account Management (KAM) has been confined within the walls of CRM systemsSalesforce, Microsoft Dynamics, and HubSpot. The logic was straightforward: if customer data already lives inside a CRM, why manage key accounts elsewhere? Key Account Management is not an extension of sales.

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Key Account Management Account Management Management CRM 52

ProlifIQ

APRIL 21, 2023

Account Planning Growth Strategy For businesses looking to grow their revenue and achieve their goals, an effective account growth strategy is essential. This strategy involves developing a comprehensive plan to manage and grow the customer accounts that are critical to the business’s success.

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Account Growth Account Planning Key Account Management Account Management 52

DemandFarm

NOVEMBER 27, 2024

“We know the entire journey of this customer, thanks to sales and marketing,” said no customer success manager, ever. The traditional silos between marketing, sales, and customer success is a recipe for disaster. For Key Account Managers, RevOps is critical as it aligns strategy with execution.

Artificial Intelligence 40

Artificial Intelligence Key Account Management Decision-making Account Growth 40

DemandFarm

MAY 12, 2023

This stream is also the biggest contributor for the account growth. Renewal Revenue Platform Sales Tools for Renewal Revenue The sales approach to increasing renewal revenue involves prioritizing customer success. Anticipating customer needs and providing flexibility is vital to this.

B2B 52

B2B Key Account Management Account Management Manufacturing 52

ProlifIQ

JANUARY 27, 2022

To do this effectively, when you win a new customer, it would be good to evaluate the account depending on the upsell potential on a monthly or quarterly basis. Work with your customer success team to identify which teams you’ve sold into. Let’s not forget about customer success pros, either.

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Account Planning Stakeholders B2B Key Account Management 52

SmartKarrot

OCTOBER 14, 2022

For this reason, you require a key account management process. . CEOs (Chief Executive Officer) and chief sales officers place a high priority on key account programs. Unfortunately, they frequently fall short of expectations for revenue growth. Primary Challenges That Key Account Managers Face .

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